Description

Copywriter specialized in fashion and luxury, with experience in e-commerce and CRM content. I support brands through light, flexible missions such as product descriptions, newsletters, tone of voice optimization, and multilingual content adaptation (EN / FR / ES). Available for one-off projects or small monthly retainers.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

//THÉLIOS LVMH
PROJECT MANAGER MARKETING & TRAINING
January 2023 - Today (3 years and 5 months)
France
Management of marketing projects for Thélios, eyewear expert ofthe LVMH group. Creation oftraining and sales materials for Maisons like Dior, Celine, Givenchy, Fendi & more, as well as coordination ofshootings and assistance in training presentations for several sales teams in France, the USA, and Spain.
Luxury brand communication
LOUIS VUITTON PROJECT @ JELLYFISH
FREELANCE EDITOR//
January 2022 - January 2025 (3 years)
United Kingdom
Online product content editor for the Latin American e-commerce sites of luxuryfashion clients (i.e. Louis Vuitton)
Copywriting e-commerce
NOISE MAGAZINE
INDEPENDENT FASHION JOURNALIST//
January 2020 - Today (6 years and 5 months)
Mexico
Monthly column for Noise Magazine, an independent fashion magazine based in Monterrey, Mexico.
www.noisemag.mx @ferrodriguezcal
Recurring publication offashion and art articles in the Mexico-based luxury and lifestyle magazine MAXWELL for its print and digital edition. www.maxwell.com.mx @ferrodriguezcal
Creator and editor of my own blog: writing articles, content creation for Facebook and Instagram, managing the editorial calendar, and coordinating the website. www.pakolmx.com + @pakolmx (IG/FB)
Editorial content Luxury & fashion content strategy (light)

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MASTER FASHION AND COMMUNICATION
Université Lyon II: Université de la Mode–
2023
MASTER FASHION AND COMMUNICATION
BACHELOR'S DEGREE
Universidad De La Salle Bajío
2019
BACHELOR'S DEGREE

Check out Fernanda's education

Fernanda Rodriguez Calderón

Copywriting & content support for fashion, luxury

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