Description

~In God we trust, all others must bring Data.~

I specialize in digital analytics architecture, tracking governance, and performance optimization across financial services, B2B e-commerce, and adtech environments.

With 3+ years of experience implementing GA4 ecosystems, server-side tracking, and executive dashboards, I help organizations improve data reliability, attribution accuracy, and marketing ROI.

My expertise includes:

• End-to-end tracking architecture (GTM, GA4, Server-Side)

• Data layer audits & governance

• KPI frameworks & executive dashboards (Power BI, Looker Studio)

• CRO & A/B testing

• Performance-driven analytics strategy

I am particularly interested in digital transformation, portfolio performance optimization, and scalable analytics infrastructures across international markets.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Turkish
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

PROGRAMMADS
DIGITAL ANALYTICS EXPERT
February 2025 - Today (1 year and 4 months)
Conduct GA4 property audits and tracking architecture assessments for client portfolios.
Design and implement server-side tracking solutions to enhance data accuracy and attribution reliability.
Configure media and analytics tags via Google Tag Manager (web & server-side).
Perform advanced tracking analysis to ensure data consistency across acquisition channels.
Google Tag Manager Google Analytics Analyse de données Looker Studio Microsoft Excel
Manutan Group
Web Analyst
E-COMMERCE
September 2023 - September 2024 (11 months)
Paris, France
Configured GA4 properties handling 1M+ monthly sessions and implemented 150+ structured tracking tags across B2B ecosystem.
Conducted data layer and hit audits to improve data quality and reporting reliability.
Managed tracking-related bug tickets and coordinated with technical teams to ensure production stability.
Reduced tracking inconsistencies through structured audit processes.
Led Sales Performance reporting initiative.
Google Tag Manager Google Analytics Microsoft Excel Microsoft Power BI
CREDIT AGRICOLE
DIGITAL PERFORMANCE ANALYST
September 2021 - September 2023 (2 years)
Implemented GTM tracking across acquisition funnels.
Conducted A/B testing on Sofinco interface to optimize conversion rates.
Developed 12+ performance dashboards used by Sales and Marketing leadership.
Monitored KPIs and conversion funnels to identify revenue growth opportunities.
Managed JIRA tracking tickets ensuring high QA standards.
JIRA Google Analytics Analyse de données Microsoft Excel Google Tag Manager