Description

Fractional CMO & Marketing Consultant with 10 years of experience in digital marketing.

I’ve spent most of my career building 360º marketing strategies, leading state-of-the-art multichannel campaigns, and managing Meta Ads and large-scale budgets at international companies such as eDreams and Fever.

For the past 2 years, I’ve been working with startups and SMEs, applying this corporate experience to activate, scale, and optimize their marketing across channels, with a direct impact on E-commerce growth and revenue.

From global strategy to hands-on execution and continuous optimization, I take ownership of marketing initiatives to deliver measurable results.

👉 Currently available for freelance opportunities, with a strong preference for impact-driven businesses and sustainable products 🌿

🔎 Background:

• 10 years of experience in digital marketing and project management across diverse industries (retail, travel, entertainment, culture, real estate).

• Strong experience leading cross-functional teams and external partners in fast-paced, international environments.

• International profile, having worked across multiple markets in Europe, the US, and Australia.

• Trilingual, working in 3 languages: French, English, and Spanish.

• Performance-driven, combining data-driven decision-making, creativity, and continuous optimization to achieve business goals.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

HOZHO
Growth Marketing Manager
E-COMMERCE
June 2024 - Today (2 years)
HOZHO is a French premium wellness & lifestyle brand, offering unique fragrant care made from plants with active energies for the home, body, and soul.

• Responsible for the E-Commerce growth (Shopify)
• Scaling customer acquisition through Meta campaigns and Google Ads while maintaining cost control and profitability.
• Managing CRM, database growth, and email marketing strategy on Klaviyo (campaigns, automations, flows, retention).
• Providing hands-on support and strategic guidance to scale marketing activities and strengthen brand growth.

👉 Key Achievements: Improved acquisition efficiency, retention, and overall e-commerce performance, supporting the brand’s premium positioning and growth objectives.
Shopify Klaviyo Meta Ads Google AdWords
Fleeters, barefoot sneakers
Part-time CMO
FASHION AND COSMETICS
April 2024 - January 2026 (1 year and 9 months)
Launched in 2023 via a Kickstarter campaign, Fleeters is a French brand offering minimalist footwear worldwide, combining style and well-being. Its mission: care for people’s feet as much as for the planet.

• Responsible for the global growth and online marketing strategy
• Owned Shopify e-commerce performance: UX & conversion optimization, e-merchandising, landing pages, SEO, and content strategy.
• Built and scaled paid acquisition on Meta across multiple markets, with a strong focus on performance and profitability.
• Led CRM & email marketing on Klaviyo (campaigns, automations, retention).
• Orchestrated and executed 360º promotional campaigns (collections launches, BFCM, Summer Sales).
• Managed day-to-day marketing operations, including intern management, social media content strategy, and customer service professionalisation.

👉 Key achievements: Activated marketing across channels, boosting brand awareness both inside and outside the barefoot niche, driving qualified traffic to the website, and helping the business reach a major revenue milestone.
Shopify Acquisition Klaviyo Marketing Strategy Meta Ads
Fever
Acquisition Marketing Manager
ENTERTAINMENT AND LEISURE
January 2022 - August 2023 (1 year and 7 months)
Madrid, Spain
Fever is the leading global live entertainment tech platform that helps millions of people discover and enjoy unique experiences in their city. Its mission is to democratise access to culture and entertainment.

- Developed integrated marketing strategies for both External Partners' and Fever Originals' events and experiences in France, Belgium and the US. Among which: Urbain de Paname & Magnetic Flow Brussels (exhibitions), Apaches de Paris & Secret Jungle (immersive bar experiences), Golden Hour by St-Germain & Spritz Piazza by Aperol (Brand events), The FRIENDS™ Experience in Paris, and Small is Beautiful in New York (Miniature Art Museum).
- Coordinated the marketing assets' production and led the 360° communication on all channels (Website, Social Media, Acquisition, TikTok, CRM, Google, Display, OOH, PR...)
- Built paid acquisition campaigns on Facebook & Instagram and optimised Meta budget, performance and revenue
- Managed six-figure marketing budgets
meta ads Budget management Marketing Strategy Account Management Project Management