Description

Expert Adobe Campaign spécialisé dans le paramétrage, l’orchestration et l’envoi de campagnes de communication omnicanales (email, SMS, push), de la création des workflows de ciblage jusqu’aux diffusions et à leur suivi de performance. Maîtrise avancée de la plateforme pour configurer les modèles, gérer les audiences, automatiser les parcours et optimiser la délivrabilité et les KPIs dans des environnements grands comptes.

En complément, expérience solide en gestion de projet CRM pour cadrer les besoins, coordonner les équipes et garantir des campagnes fiables, conformes au RGPD et alignées sur les objectifs business. Cette double casquette permet d’intervenir autant en exécution experte sur Adobe Campaign qu’en pilotage global des dispositifs CRM

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

SAFI
DIGITAL PROJECT MANAGER
November 2024 - Today (1 year and 7 months)
Paris, France
• Spearheaded high-impact email campaigns, driving engagement and acquisition growth.
• Engineered advanced segmentation strategies, maximizing personalization and conversion rates.
• Developed data-driven content strategies, enhancing audience resonance and brand positioning.
• Optimized campaign performance through A/B testing, automation, and predictive analytics.
• Interpreted key performance metrics, delivering actionable insights for strategic decision-making.
• Orchestrated cross-functional collaboration, aligning CRM, acquisition, and product strategies.
• Enforced GDPR compliance, mitigating regulatory risks.
• Consulted major accounts, crafting high-impact digital communication strategies.
EssilorLuxottica
CRM PROJECT MANAGER
September 2023 - September 2024 (1 year)
Montigny-le-Bretonneux, France
• Architected an omnichannel CRM roadmap, enhancing customer lifecycle management.
• Led multichannel campaign execution, ensuring flawless implementation and ROI optimization.
• Negotiated strategic partnerships, driving stakeholder alignment and business impact.
• Refined audience targeting, maximizing engagement and marketing efficiency.
• Supervised campaign execution, enforcing stringent quality and deadline controls.
• Synthesized performance analytics into strategic recommendations, fueling continuous growth.
• Directed full-cycle CRM projects, securing seamless execution and post-launch optimization.
BEL
CRM PROJECT ASSISTANT
January 2023 - May 2023 (4 months)
Suresnes, France
• Executed high-value CRM campaigns, driving loyalty, retention, and reactivation.
• Synthesized performance data into strategic reports, empowering executive decision-making.
• Coordinated flagship activations and high-visibility brand events.
• Implemented advanced reactivation strategies, maximizing customer re-engagement.