Fabien Efaty

Help companies to deliver value by leveraging the power of data.

My tasks vary between collecting and cleaning the data, creating visualisation tools, analysing the data and derive a story to provide actionable insights and recommendations for the business.

Embedded analyst within the marketing team, I helped the team to become more data driven by providing visualisation tools but also delivering deep dive analysis to help maximize revenue.

I collaborated with the business stakeholders to identify gaps in the data and worked closely with the product and the data engineers’ teams to deploy this data in production.

Advised CRM on best practice when creating segments for test purposes like A/B testing.

Developed data driven understanding of campaigns, life cycles, automation, loyalty programs, and segmentation.

Tools: SQL, Tableau, Power BI, Splunk, Snowflake

Project managed the creation of a marketing segmentation tool to improve the quality of targeting for Facebook Audience acquisition campaigns. Linked several data sources to create a mini Datamart. Audited data quality from business perspective and built the tool. Lead a team of developers charged for the data enrichment, and the API creation. Resulted in lowering the acquisition costs for the FB channel.

Undertook analysis to enhance mobile application performance. Provided insights on the type of content customers are most likely to access via the app.

Helped internal project to develop a tool which aimed to reduce the time spent on analysing client data and standardise outputs. Built the Geospatial view using R, advised on the design

of the application.

Tools: SQL, R, Scala, QlikView, Hadoop, Spark