Fabien A.

CPO - June 2022 - December 2024 |€13M budget |75 FTE |4 Agile squads | international

- Led the turnaround of an underperforming digital business — strategic audits, competitive benchmarking, 3-year product and go-to-market roadmap — delivering restored growth and profitability within 18 months.

- Owned the Oney app and BNPL partner payment journeys (Decathlon, etc.), scaling engagement and self-care services to transform transactional flows into a recurring customer relationship channel — delivering +€6M monthly credit production, +10% reuse and +1.2★ app rating.

- Built and launched AI-powered partner commercial services within the app, leveraging customer behavior and clickstream data for targeting and personalization — creating a new risk free revenue stream beyond core BNPL journeys.

BtoC Product Director Oney - December 2020 - June 2022 |€500M/year |15 FTE

- Owned end-to-end P&L of B2C credit and insurance products (BNPL, loans, revolving) across digital and call center channels — delivering +15% credit production growth through CRO, UX and open banking optimization.

Consumer Finance - Group Sales & Marketing Executive report - €1M budget | international

- Defined the group's e-commerce and BNPL expansion strategy in response to the covid-driven surge in online commerce — leveraging deep expertise across merchants, platforms and digital partners to accelerate digital distribution, with strategic analysis contributing to the group's subsequent acquisition of Floa Bank.

- Led group-level strategic initiatives across digital banking and emerging financial services — including the strategic audit and transformation roadmap of the Czech digital bank, digital banking initiatives in Italy, and the Neymo open-banking venture — translating market and ecosystem insights into strategic recommendations adopted across countries.

- Designed and implemented agile cross-functional operating models across countries, increasing release frequency from 1–2 to 8–10 yearly releases while supporting executive teams in digital and agile transformation initiatives.

Chief Product & ecommerce Officer - June 2012 |35 FTE | €12M revenues | Executive Committee

- Owned and scaled the Addons Marketplace — PrestaShop's core revenue engine (50%+ of revenues) — growing P&L from €4M to €12M (+250%), providing the growth narrative that underpinned a €7M fundraising.

- Defined the marketplace monetization and growth strategy across acquisition (SEO/SEA, social), conversion and proprietary value-added services, doubling traffic, delivering +70% conversion uplift and sustaining 50% gross margin despite expansion across 50+ markets.

- Built and structured a cross-functional organization spanning product, technology, marketing, telesales and after-sales, recruiting key leadership roles and scaling PrestaShop’s global ecosystem of developers and strategic partners.

- Expanded marketplace monetization capabilities by launching seller-focused commercial services, advertising and performance tools, while investing €1M in proprietary module development to increase margins and strengthen control over key product categories.

PrestaShop 1.5 (2011 |30 FTE) & PrestaShop cloud (2014 |40 FTE) Product Manager.

- Brought in to rescue two major platform launches (PrestaShop 1.5 and PrestaShop Cloud) facing critical delivery failures — diagnosing technical and product issues, redefining scope and roadmap, and coordinating internal teams and external agencies to successfully deliver both releases.