Description

I build dedicated paid-traffic landing pages for DTC Shopify brands.

Most brands running paid ads send that traffic to the same product page everyone else sees. That page was built for people already browsing the store. It wasn't built for a stranger who just saw an ad three seconds ago and doesn't know the brand yet.

I build the page that bridges that gap. A standalone Shopify page, written in native Liquid, that does the pre-selling your PDP skips.

My background is almost five years in-house at Feelgrounds, a Shopify Plus barefoot shoe brand, where I started with frontend development and eventually built and ran their structured A/B testing program. 16 experiments in the last year alone, 5 winning tests, and a measurable ~27% revenue uplift. Working that closely inside a growing brand taught me what customers actually need to hear before they buy, and how to translate that into a page that converts.

This is a perfect match for you if:

- You have a proven hero product

- You're already running paid traffic

- You want to get more out of your existing ad spend before scaling it further

If that sounds like you, you should definitely reach out.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Feelgrounds Services GmbH
Frontend Entwickler
E-COMMERCE
June 2021 - November 2025 (4 years and 5 months)
During this time I worked in-house at Feelgrounds, a Shopify Plus barefoot shoe brand, supporting their growth from ~€2M to over €6M in annual revenue. Starting with development and design, I also built and ran their structured A/B testing program over the last two years. In the last calendar year alone, we ran 16 experiments with 5 winning tests, contributing to a measurable ~27% revenue uplift.

On the frontend development and design side, I worked on a wide range of store optimizations over four years, including menu redesigns, landing pages for new product launches and the post-purchase experience, page speed optimization aligned with Google's Core Web Vitals, and improvements to the product image gallery.

The extended in-house experience also taught me how to work closely with marketing, copywriting, design, and product teams. It gave me a comprehensive understanding of what makes a successful Shopify Plus brand, and helped me establish processes I now bring to every project.
Shopify Shopify Shopify Webdesign Front-End development