Description

"How can I help and when can we start?" are questions that drive me.

With over 18 years of experience across various industries, I specialize in simplifying complexity to help you achieve your goals.

My top two Gallup strengths are Strategic and Activator, which means I naturally balance big-picture thinking with a hands-on approach to implement your projects.

My favorite blend is a fusion of positive focus, creativity, the power of unity and a sprinkle of kindness.

Today, I can help you to:

• Boost your marketing activities as your interim marketing manager.

• Define your brand identity and activate it.

• Kickstart specific programs such as digital marketing, content creation, social media, CRM, marketing automation, ABM, employer branding / candidate marketing, +.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Dutch
Fluent
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Soulcatcher
Brand and organizational strategist
CONSULTING AND AUDITS
May 2024 - Today (2 years and 1 month)
I help organizations clarify their identity and align it with culture and people, turning uniqueness into a competitive edge and a unifying force. More info about methodology and benefits : https://www.soulcatcher.eu
Accenture
ABM | Global account marketing lead
December 2022 - Today (3 years and 6 months)
Brussels Metropolitan Area, Belgium
• ABM (account based marketing) activities Lead for a global Diamond account in the beauty industry
• Account brand narrative development, including facilitation of strategic board meetings, the messaging design phase of the account team manifesto and internal/external distribution
• Global Leader social media program co-Lead (Europe / North America and Growth market) / positioning our Client account leaders as visible authorities on social and beyond
Accenture Belgium & Luxembourg
Digital marketing Lead (BeLux)
July 2015 - December 2022 (7 years and 5 months)
Brussels, Belgium
Roles : Plan and execute all web & social media marketing activities.
• Translate new business and recruitment objectives into creative digital tactics.
• Manage Demand generation and curate the content plan aggregating client marketing, recruitment marketing, employer branding, media and partners initiatives.
• Collect, organize, and analyze data for optimization of online marketing, website, advertising, social media and event marketing programs.
• Personal branding and social advocacy training lead
• Leader led program positioning leadership members as visible authorities on LinkedIn and beyond. Employer branding co-pilot | Strategy and digital channels (EVP, Persona, Web presence and activations)