About Eva
J'accompagne les marques du simple conseil stratégique à l'aboutissement complet, toujours exécuté avec créativité et organisation. Forte de 8 années d'expérience au sein de divers entreprises, j'ai à cœur de participer à la création de marques authentiques, parce que je crois profondément que pour interpeller et se démarquer, il faut être sincère et vrai.
1. Stratégie de marque - Définir votre ADN
- Brand identity : naming, baseline, semantique, manifesto, vision, key messages
- Brand content : redaction site web, plaquette de présentation, elevator pitch, posts RS, newsletter, articles
2. Stratégie de communication - Faire rayonner votre marque
- Plan de communication 360°
- Création de campagnes et de concepts créatifs
- Élaboration de stratégie social média (organique & sponsoring) et son déploiement
Mais aussi,
- Analyse quantitative et qualitative de vos résultats
- Veille concurrentielle et des tendances
N'hésitez pas à me contacter, je serais ravie d'échanger avec vous !
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- So ShapeBrand Content ManagerSeptember 2017 - Today (8 years and 9 months)Paris, FranceConceiving and managing social media campaigns on a global level to drive brand awareness Art direction: casting, stylism and creation of moodboards for the different campaigns - photo shoot, videos campaign in Los Angeles, Cannes Paris and more Managing and completely changing the editorial strategy of the brand working hand in hand with the Influence Marketing, Marketing and Creative team Increasing So Shape's online brand presence and build a strong online community on our social channels Launching the brand in Italy, USA and Spain Weekly KPI performance reporting to the CEO & whole team Working on the acquisition strategy
- CLUSEInfluencer Marketing ManagerJanuary 2017 - September 2017 (8 months)Amsterdam, NetherlandsEnhancing CLUSE's online brand presence and build a strong online community on our social channels Conceiving and managing social media and influencer marketing campaigns on a global level to drive brand awareness Organizing events in the different countries (France, Spain, Italy, Holland) to meet up with the influencers and work on the brand awareness Creating, editing and planning social content to increase engagement rates e.g. organization of summer campaign/photo shooting in Tokyo, Sicily, Madrid Monthly KPI performance reporting to the CEO & whole team
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Education
- Master's degree - Marketing - Strategy - Corporate Finance - EntrepreneurshipSKEMA BUSINESS SCHOOL2018Master's degree - Marketing - Strategy - Corporate Finance - Entrepreneurship