About Eva
☑️ Après 5 ans de conseil spécialisé en data chez Artefact, je suis aujourd’hui disponible pour répondre à vos problématiques liées à la data et au digital.
📊 Mes domaines d’expertises :
> Data marketing :
- Définition et priorisation de cas d’usage & optimisations à lancer, roadmap, design d’infrastructure, lancement de pilot (par ex: scoring de client, personnalisation automatisée, expérience omnichannel), implémentation d’un protocole de mesure
> Data Analysis :
- Consumer insights, analyse des leviers de performance, notamment en e-commerce (concurrence, acquisition, website, promotions, catalogue, etc.)
> Product Management :
- Identification des besoins utilisateurs (définition des user stories, KPIs & sources de données associées, wireframes), identification des solutions & pré-requis techniques, mise en place du MVP, industrialisation
> Data Strategy :
- Audit de maturité data et/ou digitale, identification des chantiers prioritaires, recommandation et définition de plan d’action
🛠 Mes outils de travail :
- Online Marketing : DV360, Google Ads, Facebook Business Manager
- CRM : Salesforce Marketing Cloud
- Web analytics : Google Analytics
- Outil collaboratif : Jira, Trello, Notion
- Cloud : AWS, Google Cloud Platform
- Reporting & data visualization : Google Data Studio, Qlik Sense
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ArtefactSenior Consulting ManagerDIGITAL AND ITJuly 2017 - July 2022 (5 years)Paris, FranceMain projects:• Structured and initiated the deployment of a 3-years data roadmap for a leading luxury player• Coordinated teams of consultants and data experts (6 people) to conduct buy-side due-diligence for two leading PE firms (babycare & cosmetic industries)• As program manager, structured & managed an IA lab for one major retailer (5 feature teams)• Lead the production of one global dashboard to monitor data marketing activities in 30 countries for a top pharmaceutical companies (150 users)• Operated data-driven transformation of marketing activities for leading pharma players achieving increased digital marketing efficiency (ROAS x2)
- Art de vivre AgencyMarketing AssistantCULTUREMarch 2016 - July 2016 (5 months)Hong KongDefining the strategy on social media and taking part in the marketing global strategy
- ERNST & YOUNG AUDIT - FranceJunior AuditorCONSULTING AND AUDITSSeptember 2015 - February 2016 (6 months)Paris, FranceAnalyzing financial data for various clients: Total, LVMH, Berluti, SNCF Voyage, etc.
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Education
- Master in ManagementESCP Europe2017Master 2 Specialization: Innovation in the Digital Age & Entrepreneurship
- Economic, Commercial & Scientific Preparatory ClassesLycée Chateaubriand2013