About Etienne
Expert SEO depuis plusieurs années, je vous aide à améliorer la visibilité de votre site sur les moteurs de recherche dans un objectif d'augmentation des conversions.
Je m'adapte à vos objectifs pour proposer une stratégie SEO sur-mesure.
Mon bagage technique en développement web (HTML, CSS) et ma connaissance des CMS (WordPress, Shopify, Magento et autres) me permet de donner des recommandations actionnables lors d'audits techniques et d'aider à l'implémentation si besoin.
J'interviens dans les domaines suivants :
- audit technique SEO avancé, recommandations précises et support à l'implémentation
- analyse concurrentielle SEO
- élaboration d'une stratégie de contenu complète (étude de mots-clés, création de briefs, mise en place de l'équipe de rédaction, suivi de l'implémentation et analyse de la performance)
- étude sémantique
- mise en place de stratégies éditoriales : création de Landing Pages optimisées pour le SEO, gestion et optimisation d'un blog, optimisation d'une FAQ, rédaction de contenu SEO
- optimisation du parcours utilisateur et CRO
- App Store Optimization (ASO)
N'hésitez pas à me contacter pour vos projets, je vous répondrai rapidement.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- EspaceProprioSEO ExpertREAL ESTATEJuly 2023 - July 2025 (2 years)Montréal, CanadaLeading the SEO strategy for 2 brands: RénoAssistance (80%) & DuProprio (20%)• Definition of the global SEO strategy (content, site optimization for each section, etc.) in order to increase qualified traffic and conversions to reach the business goals• Technical improvements and collaboration with the product owners & IT teams• SEO lead for a complete website redesign (with change of CMS) (4k URLs)• Internal training on SEO best practices and evangelizing SEO across the organization• Local SEO• Reporting, performance monitoring, results communication to stakeholders, continuous adaptation of the strategy
- BloomSEO SpecialistDIGITAL AND ITApril 2021 - June 2023 (2 years and 2 months)Montréal, CanadaManaged SEO projects for 30+ clients in total (e-commerce & lead generation)Technical SEO• SEO audits, recommendations with a prioritization plan, and execution• Advanced website analysis: site speed, CDNs, cookies, CMS plugins, site architectures, crawlability, accessibility, etc• Website technical performance monitoringContent SEO• Content marketing strategies supporting marketing initiatives• Development of SEO campaigns driving traffic, improving customer engagement, leads and sales• Advanced keyword research to identify gaps and new opportunities• On-page SEO optimizationsClient responsabilities• Client communication & relationships• Client consulting on effective performance solutions• Participation in RFPs (pricing, strategy, etc.)Product development• Existing deliverables improvement• New product development for the SEO department based on client needs (offer, deliverables, pricing, sales pitch, etc.)
- LabeliumSEO Account ManagerDIGITAL AND ITJanuary 2020 - March 2021 (1 year and 1 month)Montréal, Québec, CanadaManaged SEO projects for 15+ clients in total (L'Oréal - and subsidiaries, Yves Rocher, Rudsak, Delsey & more)• Handle day-to-day communication with clients on statuses, timelines, deliverables, reporting, and various ad-hoc requests• Develop and provide SEO content strategies, best practices, and guidelines for upcoming product launches, product line updates, and site relaunches• Weekly and Monthly analytics and reporting• Evaluation of new clients and strategy development• Strategy execution, measuring and modification• Technical SEO analysis (site audits)• Competitor analysis and tracking
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Education
- Master E-marketingIAE Montpellier2019
- Licence 3 Management Sciences et TechnologiesIAE Montpellier2017
Certifications
- OnCrawl Rocket ProgramOnCrawl2021