About Estelle
4 ans d’expérience dans le marketing où mes principales missions réalisées ont été la définition stratégique et le développement de produits physiques dans l'agro-alimentaire. J'ai également créé un site web from scratch avec Wordpress pour une jardinerie indépendante (Jardinerie du Léman, aujourd'hui racheté par un grand groupe).
1 an d'expérience dans le e-commerce, au sein de Amazon France, en tant qu'Account Manager où j'ai pu accompagner les annonceurs sur leur stratégie publicitaire (display,search) ainsi que les vendeurs sur leur croissance e-commerce.
Étant passionnée par le product management, j'ai suivi la formation de Product Manager @NOÉ pour me spécialiser dans le Product Management pour les produits digitaux.
Strategy | Discovery | Delivery
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- NoéProduct Management BootcampJune 2022 - July 2022 (1 month)Bd Périphérique, Paris, FranceNoé is an intensive and selective 4-week program to break into Product Management.- Conducted problem discovery, data analysis (Excel, SQL) on real Getaround datasets and interviews & usability tests with 20 users.- Prioritized problems based on impact on chosen metrics and tech cost.- Prototyped and iterated on 3 solutions with the highest impact on users.- Covered specs, delivery processes, rollout strategy.- Presented results to Charles Vahanian, Head of Product at Getaround.
- AmazonAccount ManagerE-COMMERCEApril 2021 - April 2022 (1 year)RETAIL :- Manage XXM€ vendor account with a EU8 scope.- Deep dive analysis to improve sales.- Catalogue management (updates, improve selection and discoverability).- Provide recommendations to increase traffic and conversion, deals set-up- Weekly vendor meeting with business advicesADVERTISING :- Manage a portfolio of advertisers and identify account development opportunities (privileged point of contact for advertisers and agencies).- Kick-off advertising campaign with clients and manage all timelines, opportunities for optimization, performances.- Strategic recommendations (search and display), data analysis.
- Jardinerie du LémanMarketing ManagerRETAIL (SMALL BUSINESS)January 2019 - October 2020 (1 year and 9 months)74200 Anthy-sur-Léman, FranceIndependent garden shop that is one of the 200 largest players in the garden market. XM€ revenue.- Launch of the new company website- Launch of a new e-commerce platform- Communication actions (internal, external working with agencies)- Marketing budget management.
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Education
- Product Management BootcampNoé2022Product Management Bootcamp
- Mastère Spécialisé Transformation Digitale, Marketing & Stratégie, Digitale, marketingemlyon business school2021Mastère Spécialisé Transformation Digitale, Marketing & Stratégie, Digitale, marketing