Description

Experte en marketing et communication avec une approche stratégique et créative. Spécialisée en influence, événementiel et personal branding, j’accompagne les marques vers plus d’impact et d’authenticité.

Languages

English
Native or bilingual
Spanish
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Estee Lauder Companies - Too Faced Cosmetics
Senior Manager, Social Media, Communications, and Events
FASHION AND COSMETICS
November 2017 - July 2025 (7 years and 8 months)
Paris, France
• Oversee EMEA social media, influencer relaLons, and communicaLon team to ensure global consistency in brand image and messaging.
• Lead high-visibility social markeLng campaigns, including contract management and execuLon of influencer programs.
• Define and develop global communicaLon strategies, achieving increased brand awareness across EMEA markets.
• Manage external relaLons, including crisis management, social listening, and media messaging.
• CulLvate relaLonships with press, publicaLons, and PR agencies in key markets (UK, DE, NL, FR, Scandi).
• Track and analyze campaign performance, opLmizing strategies to improve ROI and conversion rates.
• Collaborate with cross-funcLonal teams (Media, ProducLon, Advocacy) to align social media and press efforts.
Marketing d'influence Tribe Organisation événementielle
LVMH - Benefit Cosmetics
Head of PR & Influencer Marketing
FASHION AND COSMETICS
May 2012 - November 2017 (5 years and 6 months)
Paris, France
• Directed PR strategies to drive brand awareness, reputaLon, and usage among key audiences.
• Secured coverage in top-Ler media outlets, ensuring consistent visibility across fashion and beauty publicaLons.
• Developed PR materials, including press releases, event presentaLons, and media kits.
• Managed local PR strategies, tailoring campaigns to meet the needs of regional markets.
• Maintained strong relaLonships with journalists and influencers, fostering long-term collaboraLons.
• Monitored and analyzed media and social coverage, delivering insights to improve outreach strategies.
Procter & Gamble
Communications Manager
FASHION AND COSMETICS
June 2007 - April 2012 (4 years and 10 months)
Paris, France
• Built Relationships with key media in fashion, lifestyle, and generalist outlets to enhance brand visibility.
• Created and implemented PR strategies, including briefs and compeLLve analysis.
• Partnered with local PR agencies to drive results in EMEA markets.
• Represented the company at industry events, including the Fragrance FoundaLon France (FiFi).