About Erin
Brand, marketing and partnerships consultant working across art, design and luxury. I support cultural institutions, galleries, brands and creative businesses in defining their positioning, developing high-impact campaigns, and building meaningful partnerships that drive both visibility and commercial outcomes.
With over a decade of experience across international fairs, cultural platforms and premium retail environments, I bring a strong understanding of how brand, audience and commercial strategy intersect. My work spans brand strategy, go-to-market planning, campaign development, and partnership strategy, often bridging physical and digital experiences.
I have led marketing and partnerships for large-scale international fairs, working with global brands including LOEWE, The Ritz-Carlton and Piper-Heidsieck, and collaborating closely with curators, designers and commercial teams to deliver culturally credible and commercially effective outcomes.
I typically support clients with:
- Brand positioning and strategy
- Marketing and go-to-market strategy
- Campaign development and creative direction
- Partnership strategy and concept development
- Strategic advisory for cultural and commercial projects
Based in Paris, I work on-site with local teams and remotely with international clients.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Erin Hodge ConsultingBRAND, MARKETING & PARTNERSHIPS CONSULTANTLUXURY GOODSSeptember 2024 - Today (1 year and 9 months)Paris, FranceProviding senior-level brand, marketing and partnership support to galleries, cultural platforms and creative businesses operating internationally.Selected work includes:
- Leading brand, tone of voice and marketing strategy for a gallery and cultural platform, developing pre-launch visual assets, content frameworks and audience strategy across digital and physical channels.
- Developing partnership concepts, pitch materials and presentation decks for luxury and cultural clients, translating brand identity into experiential and content-led proposals.
- Translating brand strategy into clear narratives and commercially viable concepts for internal and external stakeholders.
- Elevating brand positioning through refined visual assets, presentations and audience communications, supporting higher-value partnerships and opportunities.
Selected Partnership Concepts & Strategic Proposals- Developed a multi-chapter experiential concept for a heritage luxury fragrance house, commissioned by a creative agency, proposing a series of exhibitions integrating artist collaborations, public programming and retail activation.
- Conceptualised a collectible design and cultural event in Paris for a global design and commerce platform, combining exhibition, editorial and commercial elements to support European market entry.
- Developed brand partnership and experiential concepts across luxury, design and cultural sectors, translating brand identity into scalable formats and pitch-ready narratives.
- MELBOURNE ART FOUNDATIONDirector, Marketing and PartnershipsCULTURESeptember 2019 - Today (6 years and 9 months)Melbourne, AustraliaSenior marketing and partnerships lead for Melbourne Art Fair and Melbourne Design Fair, overseeing brand, campaigns, partnerships and audience growth across large-scale international fairs.Key achievements and responsibilities:
- Defined and delivered integrated 360° marketing campaigns for annual and biennial art and design fairs, driving growth in visitation, ticket revenue and VIP engagement.
- Led brand positioning and creative direction, shaping campaigns, content, publications, digital platforms, signage and on-site experience to reinforce long-term brand equity and cultural authority.
- Oversaw marketing channels including social, newsletters, PR, paid campaigns and partner communications.
- Developed and presented over 100 partnership proposals and creative concepts, securing high-value collaborations and long-term partnerships.
- Delivered campaigns driving a 14% increase in ticketed visitation and a 20% increase in VIP attendance, contributing to a 16% increase in artworks sold.
- Cultivated and managed senior partnerships with global luxury brands and cultural institutions, including LOEWE, The Ritz-Carlton, Piper-Heidsieck and the National Gallery of Victoria, securing the fair’s first Principal Partner in over 30 years.
- Acted as a senior creative counterpart to partners, shaping culturally credible activations, commissions and programming aligned with brand values.
- Collaborated with operations and executive leadership on floorplan planning, exhibitor mix and partner integration to maximise commercial outcomes while maintaining an elevated visitor experience.
Continued in an advisory capacity from Paris to support the development and delivery of the 2025 fair. - EMPORIUM MELBOURNEMarketing CoordinatorRETAIL (SMALL BUSINESS)May 2018 - September 2019 (1 year and 4 months)Melbourne VIC, AustraliaDelivered integrated 360° marketing campaigns and brand activations for a major retail and lifestyle destination.
- Led the award-winning “Reimagine” launch campaign, generating over USD $10 million in PR value and winning the VIVA Best of the Best Award.
- Developed and executed over 100 brand and cultural partnerships with international brands, creatives and institutions, including Baz Luhrmann and Disney.
- Supported the delivery of large-scale campaigns and activations across retail, cultural and experiential platforms, contributing to increased footfall, engagement and brand visibility.
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Education
- MINI MBA, BRAND MANAGEMENTMarketing Week Mini MBA with Mark Ritson2022MINI MBA, BRAND MANAGEMENT
- BACHELOR'S DEGREE OF APPLIED SCIENCE | Fashion and Textile Merchandising & MarketingRoyal Melbourne Institute of Technology2011BACHELOR'S DEGREE OF APPLIED SCIENCE | Fashion and Textile Merchandising & Marketing