About Emma
J’accompagne les marques de beauté, de parfum et de mode premium dans la définition de leur positionnement, l’élévation de leur expérience retail et le lancement stratégique de leurs produits sur des marchés internationaux compétitifs.
À la croisée du branding, de la retail education et de la stratégie marketing, j’interviens pour aligner vision de marque et performance commerciale — afin que l’identité se traduise concrètement en expérience client, cohérence terrain et sell-through.
J’accompagne les marques sur :
• Le positionnement stratégique et la plateforme de marque
• La définition de territoires narratifs et du storytelling
• Les stratégies de lancement (go-to-market)
• La conception de programmes de formation retail et outils sell-out
• L’adaptation stratégique aux marchés internationaux
Mon approche allie rigueur stratégique et intelligence culturelle. Canadienne basée à Paris, j’apporte une vision cross-marché qui permet aux marques de conjuguer pertinence locale et désirabilité globale.
Que ce soit pour structurer les fondations d’une marque, préparer un lancement ou renforcer l’impact en point de vente, je développe des stratégies claires, actionnables et orientées croissance.
Disponible pour missions de conseil, projets de stratégie de marque et développement de programmes retail.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- CotyGlobal Retail Education ConsultantFASHION AND COSMETICSJanuary 2025 - August 2025 (7 months)Paris, FranceBrands: Burberry Fragrance & Hugo Boss Fragrance- Develop and implement training tools and events to enhance retail education for luxury fragrance brands.- Design engaging brand storytelling and educational experiences to empower beauty advisors.- Manage global training projects, ensuring consistency and excellence across markets.- Collaborate with cross-functional teams to align education strategies with brand goals.- Organize and execute high-impact training events to drive retail excellence and consumer engagement.- Monitor and assess training effectiveness, leveraging insights to optimize future initiatives.
- CotyAssistant Global Education Project ManagerJuly 2024 - December 2024 (5 months)Paris, France- Updated and refined educational materials, such as the Global Brand Book, to ensure they aligned with current branding and marketing strategies.- Developed branded training tools for Burberry and Hugo Boss Fragrances, contributing to successful global product launches and brand growth. Collaborated with internal teams and external agencies to create innovative digital learning programs for Beauty Advisors, enhancing brand communication and storytelling.- Coordinated global training events, including virtual tutorials, to maintain brand consistency and support product development efforts.- Created training content for the internal app to educate Beauty Advisors on product knowledge, emphasizing consistent brand messaging and storytelling techniques.
- Canadian Tire CorporationSenior Consultant of Retail Integration - eCommerceJanuary 2022 - August 2022 (7 months)Toronto, ON, Canada- Fostered strategic relationships with business units, acting as a liaison between corporate headquarters and 508 stores nationwide. Guided cross functional teams, shaping priorities and strategies to enhance store program execution and management- Provided comprehensive support to business units, ensuring efficient management of capacity, resources, and planning. Facilitated the delivery of 'Retail Ready' programs to all 508 stores, emphasizing effective cross-functional collaboration and retail engagement Offered valuable recommendations to enhance existing programs, communications, and related processes. Played a pivotal role in developing store execution strategies, focusing on adoption and alignment with corporate objectives- Collaborated closely with business partners, offering insights to mitigate store capacity issues. Ensured seamless alignment of field teams, enabling more effective support to stores by creating communication strategies
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Education
- Master of ScienceIÉSEG School of Management2024Master of Science - MS, International Business
- Chinese Culture and Civilization ProgramMinjiang University2019Chinese Culture and Civilization Program