Description

Stratégiste consultant Marketing B2B SaaS | CMO Fractionnel / part time CMO | Growth

Avec 20 ans d’expérience en marketing B2B, dont plus de 10 ans dans le SaaS, le software et la tech, j’accompagne les entreprises en forte croissance dans la structuration et le scaling de leur marketing afin de générer un impact business mesurable.

J’interviens en tant que CMO fractionnel ou Marketing Strategist, en collaboration étroite avec les fondateurs, les équipes dirigeantes et les équipes commerciales pour :

Clarifier le positionnement et la proposition de valeur
Aligner marketing et sales
Construire des moteurs de croissance scalables : demand generation, optimisation des funnels, marketing automation, CRM et pilotage de la performance

À la fois stratégique et opérationnelle, j’évolue avec aisance dans des environnements de build & scale. Je conçois les stratégies marketing, mets en place les process et outils adaptés, et pilote des équipes dans des contextes complexes et internationaux.

Mon objectif est simple : transformer le marketing en un levier de revenus prévisible et scalable.

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B2B SaaS Marketing Strategist | Fractional / part-time CMO | Revenue-Driven Growth

With 20 years of experience in B2B marketing, including 10+ years in SaaS, software, and tech, I help fast-growing companies structure and scale their marketing to drive measurable business impact.

I work as a Fractional CMO or Marketing Strategist, partnering closely with founders, executives, and sales teams to clarify positioning, align marketing and sales, and build scalable growth engines: demand generation, funnel optimization, marketing automation, CRM, and performance management.

Both strategic and hands-on, I thrive in build-and-scale environments. I design marketing strategies, implement the right processes and tools, and lead internal or external teams in complex, international contexts.

My focus is simple: turn marketing into a predictable, scalable revenue driver.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

GxpManager
Director of Marketing | Strategy & Operations
SOFTWARE PUBLISHING
July 2022 - September 2025 (3 years and 2 months)
Lyon, France
Chez GxpManager, j’ai structuré et piloté la fonction marketing avec un fort focus sur la croissance et la performance commerciale.
Définition et mise en œuvre de la stratégie marketing globale, de la planification stratégique à l’exécution opérationnelle
Structuration et déploiement de campagnes inbound et outbound, générant +20 % de croissance du volume de leads
Pilotage de la stratégie digitale (site web, réseaux sociaux, webinaires)
Gestion de la communication événementielle, incluant salons professionnels et conférences
Alignement marketing et ventes afin d’optimiser le parcours client et la génération d’opportunités
Management de l’équipe marketing et coordination des actions de notoriété et de performance
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At GxpManager, I structured and led the marketing function with a strong focus on growth and commercial performance.
Defined and executed the global marketing strategy, from strategic planning to operational implementation
Structured and deployed inbound and outbound campaigns, generating +20% growth in lead volume
Led the digital strategy across website, social media, and webinars
Managed event marketing initiatives, including trade shows and professional conferences
Aligned marketing and sales to optimize the customer journey and opportunity generation
Managed the marketing team and coordinated brand awareness and performance-driven initiatives
Growth Strategy Inbound marketing Outbound Marketing Marketing de contenu Management d'équipe
Witekio Holding
Performance Marketing Manager
DIGITAL AND IT
December 2019 - March 2022 (2 years and 3 months)
Lyon, France
At Witekio, I led the international digital marketing and performance strategy with a strong focus on growth and lead generation.
Managed global and local SEA campaigns, achieving an average ROI of 550%
Deployed SEO strategy and multilingual content (FR / EN / DE)
Led website redesign and optimization (architecture, content, security)
Optimized the digital funnel and continuously improved conversion rates
Performance Marketing Marketing Inbound Stratégie marketing SEO SEA
EmKTG Solutions
Growth Marketing | Stratégie & Opérationnel
CONSULTING AND AUDITS
October 2012 - Today (13 years and 9 months)
Lyon, France
As a Freelance Marketing Consultant, I structured and deployed marketing strategies aimed at accelerating business growth and commercial performance for client companies.
Developed and optimized digital marketing strategies (implementation, monitoring, reporting)
Defined and executed multi-channel marketing strategies
Analyzed and refined positioning (market, offering, value proposition)
Conducted business data analysis to identify strategic growth opportunities
Structured the marketing mix and drove continuous performance optimization
Managed brand positioning and ensured consistency across communication assets
Implemented and optimized SEO strategies
Inbound marketing Marketing direct Analyse de données SEO Consultant marketing digital