Description

Back from a few months exploring Latin America, I'm now available for new freelance opportunities. I recently supported a sustainable fashion brand on digital strategy, combining market research, SEO, content creation, and e-commerce coordination to boost visibility and performance. I bring a strategic yet hands-on approach, with a sharp eye for branding, UX, and data-driven marketing.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Lightinderm
Digital Marketing Project Manager
HEALTH AND WELLNESS
September 2023 - September 2024 (1 year)
Paris, France
Contributed to the website migration and optimization, including UX/UI wireframing, navigation redesign, and troubleshooting technical issues
Conducted competitive benchmarking, market research, and strategic analysis, leading to key business recommendations Led CRM campaigns from strategy to execution, coordinating external team
Collaborated with internal teams and external providers to develop digital projects (website, CRM, marketing campaigns)
Assisted in offer development and the launch of multichannel marketing campaigns
Wrote SEO-optimized blog articles to enhance organic visibility
Improved email marketing performance by optimizing and creating workflows (Shopify, Klaviyo), leveraging advanced segmentation and A/B testing
KAFTAN
Marketing Assistant
February 2023 - August 2023 (6 months)
Indonesia
Conducted market research and competitive benchmarking to identify new sales channels and collaboration opportunities
Optimized SEO through blog writing and product page enhancements
Produced multimedia content (photos, videos, reels, and copywriting) to boost engagement and launched targeted email marketing campaigns
Monitored competitors to adjust communication strategies and identify trends in sustainable fashion
Optimized social media (Instagram, Facebook) through a data-driven engagement strategy
Octobre éditions
Marketing project manager internship
July 2022 - January 2023 (6 months)
Paris, France
Conducted competitive analysis and benchmarking to inform strategic decisions
Aligned merchandising strategies with commercial objectives and sales trends
Optimized website and app navigation while troubleshooting technical issues in the back office
Coordinated with the retouching team to refine visuals and maintained an organized asset library (Dropbox)
Curated and designed the "For Him" page on Sézane, analyzing stock levels and sales performance
Managed product page creation, new collection launches, pop-ins implementation, and website updates