Description

Je travaille à l’intersection de la culture, du brand et du business.

J’accompagne des marques, des lieux et des talents sur des enjeux de positionnement, de stratégie de partenariats et de croissance, au-delà du marketing classique.

Mon approche consiste à construire des écosystèmes cohérents (contenu, plateformes, talents, media) qui créent à la fois de la visibilité, de la désirabilité et de la performance.

J’ai 10 ans d’expériences dans les industries culturelles : industrie musicale (BMG), entertainment (Disney, Pathé...) et lieux culturels (Silencio, Wanderlust...)

J’interviens généralement sur des moments clés : lancement, repositionnement ou accélération.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

ASSEMBLY GROUP (Silencio, El Silencio, Wanderlust, FVTVR)
Group Communications Director
January 2026 - March 2026 (2 months)
Define and lead the global communication and marketing strategy for the groups nightlife, cultural and hospitality venues.
Define and deploy integrated marketing strategies across brand, digital, social media and partnerships.
Lead marketing activations supporting venue launches, cultural programming and audience growth.
Build and structure the groups communication function, defining team scope, workflows and external agency ecosystem.
BMG
Director, Social media & Gaming Partnerships (EMEA/APAC)
June 2024 - December 2025 (1 year and 6 months)
Led global partnerships strategy across EMEA & APAC with major platforms (TikTok, Meta, Snap, Twitch, Roblox), driving artist growth and revenue.
Designed and executed international launch strategies for top-tier artists, aligning global, regional and local teams.
Built strategic frameworks between labels and platforms, structuring long-term collaboration models beyond campaign-based activations.
Delivered measurable impact across streaming performance, audience growth and platform amplification.

Selected campaigns: Kylie Minogue, Lenny Kravitz, Marina, Rita Ora.
Développement de partenariats stratégiques Stratégie marketing digital
BMG
Senior Manager, Digital Marketing
June 2021 - May 2024 (2 years and 11 months)
France
Define social, creative and creator-led strategies to drive fan engagement and streaming performance
Lead full-funnel digital marketing strategies across paid, owned and earned media for a diverse artist roster.
Act as strategic partner to platform teams (TikTok, Meta, Snap), artist management and internal label stakeholders.