Élisa Lecat

- Lead the entire project launch process from concept creation to production readiness, including formulation, packaging, artwork, claims, and launch strategy

- Define and implement a successful 3-year innovation plan across all brand categories with Brand Director & CEO

- Manage existing SKUs across different categories: face skincare, makeup and accessories

- Ensure and guarantee products’ legal compliance with our external cosmetics legal representative to meet the European directives

- Collaborate with labs, suppliers and manufacturers to identify the best technologies, ingredients and formulas for new projects development

- Collaborate with internal production team to ensure product feasibility and adherence to production deadlines

- Collaborate with Communication, e-Commerce, and Retail departments to ensure successful product launches

- Conduct extensive market research and identify trends to recommend strategies for new product categories or developments

- Weekly update on key projets and category to Director & CEO

Working on four different brands: Vitascorbol, Arnican, Mag2, and Insect Ecran brands (Food Supplements, Cosmetics, Biocides):

- Data analysis and performance management of sell-in and sell-out via GERS

- Preparation of marketing plenaries for sales force seminars

- Working on the entire project launch process, including packaging, artwork, claims, and launch strategy

- Implementation and monitoring of action plans (digital content, press kits, sales materials) and development of sales tools (brochures, point-of-sale displays) to prepare new launches or boost existing SKUs

- Conduct market research and identify trends to recommend strategies for new product categories or developments

Under the supervision of 1 Senior Product Manager + 1 Junior Product Manager

Working on face skincare ranges : Global-Repair, NCEF-Reverse, Oxygen-Glow and Optim-Eyes

- Data analysis (NPD)

- Benchmarking and market research on trends

- Price positioning and product mix recommendations

- Active ingredient research (supplier contact and regulatory team)

- Launch contents : press kits, claims, brochures