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Malt Strategy
Elisabeth LavarenneEL

Elisabeth Lavarenne

Senior Music PR Manager

€600/day
Paris, FR
15+ years
Relations presse
Stratégies de communication
Evénementiel
Rédaction
conseil en communication

Average response time: 1 hour

About Elisabeth

I’m a PR professional with over 20 years of experience in media relations — from national press and radio to TV and digital platforms. I help artists, festivals, and brands get the visibility they deserve by crafting tailored communication strategies and impactful storytelling.

If you’re looking to promote a music release, organize a press event, or strengthen your media presence, I can help you connect with the right journalists and audiences, using the language and angles that truly resonate in your field.

What sets me apart is my dual expertise: a solid academic background with a Master’s in Musicology and Cultural Management from Sorbonne University, combined with two decades in the music scene — from pop and electronic acts to metal and indie rock. This gives me both the strategic overview and the insider’s understanding of what makes your project stand out.

I usually handle projects such as:

- Press campaigns for album releases, tours, and festivals

- Media partnerships and content collaborations

- Event organization and artist promotion

- Strategic consulting for independent artists and labels

Also, as a long-time heavy metal drummer, I bring energy, precision, and passion to every campaign — because communication, like music, is all about rhythm and impact.

  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ZAZA MEDIA CORP
    Senior PR Manager
    PRESS AND MEDIA
    June 2009 - Today (17 years)
    Paris, France
    As Zaza Media Corp, I am specialized in brands PR development via music projets:

    - AMAZON MUSIC: since 2022 PR strategy and presence in France, working on both Music and Podcast content and talents.

    - RED BULL MUSIC : All medias promotion 2013-2020:
    Red Bull Music Academy: New York, Tokyo, Paris, Montreal
    RBMA Stage Villette Sonique / Nuits Sonores
    Red Bull Studios Paris launch + specific projects and collaborations
    RBMA Festival New York and Paris

    - PITCHFORK MUSIC FESTIVAL: All medias promotion PARIS 2019 Grande Halle de la Villette

    - SFR Live Concerts events 2011 - 2012:
    La Nuit SFR Live Concert @Le Grand Palais & @Cité de la Mode et du Design
    SFR Jeunes Talents

    Currently :
    - PR for Gerard Drouot Productions

    - PR for artists on labels such as Partisan Records, Vietnam Label, The Orchard.. (Cigarettes After Sex, Fontaines D.C, Caroline Polachek...)

    - Radio plugger for Domino Recordings since 2010: Cat Power, Arctic Monkeys, Franz Ferdinand, Animal Collective, Hot Chip, Patrick Watson, Anna Calvi, François and The Atlas Mountains...

    PAST:
    - Radio plugger for City Slang 2011-2025: Nada Surf, Noga Erez, Caribou, José Gonzalez, Notwist, Timber Timbre, Calexico, Tindersticks, Lambchop...
    - radio plugger for Naïve 2011 - 2012: Benjamin Biolay, Axelle Red, Alex Beaupain, M83, Meshell Ndegeocello...

    During the 20 past years I've worked for:
    Oasis, Grace Jones, Placebo, CSS, Morcheeba, Franz Ferdinand, Malik Djoudi, Gutter Twins (Mark Lanegan - Greg Dulli), Poliça, Seasick Steve, Amon Tobin, Herbaliser, Juan MacLean, Tricky, Get Well Soon, Fink, DOOM, Gossip, Editors, Justin Nozuka, Black Lips, Black Angels, Martina Topley Bird, Miossec, El-P, Aesop Rock, Low, The Young Gods, Tiga, The Last Shadow Puppets, Cinematic Orchestra, Bonde do Role, Fat freddy's drop, The Kills, Chad Van Gaalen, Joan as Policewoman, Vitalic, Laurent Garnier, Fujiya & Miyagi, Mulatu Astatke...
    Relations presse Stratégies de communication Stratégie de positionnement ciblage Networking
  • Pias france
    Attachée de Presse
    PRESS AND MEDIA
    March 2007 - June 2009 (2 years and 3 months)
    Paris, France
    Promotion des artistes Oasis, Placebo, Miossec, Grace Jones, Arctic Monkeys, Gossip, Morcheeba, Franz Ferdinand, Tricky...
    travail en équipe • Aisance relationnelle Communication promotion Disponibilité et capacité d'adaptation
  • Ping Pong
    PR Radio & Online
    PRESS AND MEDIA
    December 2004 - March 2007 (2 years and 3 months)
    Représentant français des labels Ninja Tune, Big Dada, Fabric, Mr Bongo, Kartel, Nublu & autres > Relations Presse > Evénementiel > Placement de produits

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Education

  • Maîtrise, Musicologie Gestion & administration
    Université Paris Sorbonne
    2004
    Maîtrise, Musicologie Gestion & administration
  • Hautbois / Percussions
    Versailles CHAM
    1995
    Hautbois / Percussions

Skill set

ciblage
Recherche de partenariats
Canva pro
Maîtrise Photoshop
Logic Pro X

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