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Eliott GuérinEG

Eliott Guérin

GenAI for Business | Marketing Advisor | Growth

€2,000/day
Paris, FR
8-15 years

Average response time: 1 hour

About Eliott

I turn marketing into growth engines and brands people believe in!

For over 13 years, I’ve been building and leading high-performing marketing teams in fast-moving environments.

My approach is simple: focus on what drives real impact.

From acquisition to brand, every lever I activate is designed to deliver measurable results, maximize ROI, and scale what works!

My core strengths:
- Growth & Acquisition
- Brand & Communication
- Events & Community
- Go-to-Market & Product Marketing

Since 2018, I’ve been leading the marketing team at Skello, one of Europe’s fastest-growing B2B SaaS scale-ups in HRTech (50%+ YoY growth, 400 employees). I’ve grown the team from scratch to 15+ people and helped drive our strategy as part of the executive committee.

And yes, we’ve proven that marketing can impact EBITDA by making every euro work harder, focusing on ROI, and scaling what works.

As executive sponsor for automation & AI at Skello, I also act as our internal AI trainer.

My mission: empower all teams to adopt AI, automation, and no-code tools in their daily work.

I lead internal trainings on:

- Adopting AI: Codex, Claude Cowork, Claude Code, Gemini, Zapier, n8n for everyday productivity
- Identifying high-impact use cases across teams
- Building and scaling solutions

The result? Some teams have seen up to +40% productivity gains thanks to AI-driven process improvements.

Previously, at MyBestPro (Vivendi Village), I led Growth & Demand Gen for 4 years focusing on B2B lead generation, demand capture, and Sales-Marketing alignment.

I also bring experience from The Family, where I immersed myself in startup growth dynamics and from Le Wagon, where I developed a no-code mindset that helps me bridge marketing, tech & ops without breaking stuff (well, most of the time).

I’m a member of OPRTRS Club, investing in and advising early-stage startups on positioning, go-to-market, and growth strategy.

Let’s connect!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • OPRTRS CLUB
    Investor
    December 2024 - Today (1 year and 7 months)
    Hello founder.
    You just started a venture. Not the shiny version, the real one.
    The late nights, the fuck-ups, the “are we insane?” moments.
    At this stage, advice doesn’t move the needle. People do.
    People who’ve shipped product with nothing but bold vision, scaled before the playbook existed, and raised funds when no one believed.
    We call them operators. They don’t lecture: they stand next to you.
    We’ve gathered 170+ of them to back founders early, open doors, fix what breaks, and help you survive the hard parts.
    If you’re building from day zero, you shouldn’t do it alone.
    OPRTRS stands with you.
  • On Train
    Trainer
    EDUCATION AND E-LEARNING
    December 2021 - Today (4 years and 7 months)
    Paris, France
    I train operational teams and exec teams from early startups to large companies on AI and Marketing strategy, auditing, recommendations and tracking to ensure that the strategy is successful!

    Clients trained:
    - B2B: SaaS, FinTech, Marketplace, Pharmaceutical
    - B2C: Entertainment, Insurance, investment, Retail distribution, Telecommunications, Global Luxury companies
    Stratégie d'entreprise Stratégie commerciale KPI Generative AI IA générative
  • Skello
    VP of Marketing
    SOFTWARE PUBLISHING
    November 2018 - Today (7 years and 8 months)
    Paris, France
    On a daily basis I structure and lead our Marketing team

    Skello is one of the fastest growing SaaS B2B scale ups in Europe in HRTech.

    I turn marketing into growth engines and brands people believe in! For over 12 years, I’ve been building and leading high-performing marketing teams in fast-moving environments.

    My approach is simple: focus on what drives real impact. From acquisition to brand, every lever I activate is designed to deliver measurable results, maximize ROI, and scale what works!

    Since 2018, I’ve been leading the marketing team at Skello, one of Europe’s fastest-growing B2B SaaS scale-ups in HRTech (50%+ YoY growth, 400 employees).

    I’ve grown the team from scratch to 15+ people and helped drive our strategy as part of the executive committee.

    And yes, we’ve proven that marketing can impact EBITDA by making every euro work harder, focusing on ROI, and scaling what works.

    As executive sponsor for automation & AI at Skello, I also act as our internal AI trainer.

    My mission: empower all teams to adopt AI, automation, and no-code tools in their daily work.

    I lead internal trainings on:
    - Prompting techniques for everyday productivity
    - Identifying high-impact use cases across teams
    - Building and scaling solutions

    The result? Some teams have seen up to +40% productivity gains thanks to AI-driven process improvements.
    intelligence artificielle intelligence artificielle

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Education

  • Initiation à l'histoire de l'art
    Ecole du Louvre
    2023
    The introductory courses in art history are taught by heritage professionals, curators, academics and researchers. They offer, over the course of a year and at the rate of one class per week, an introduction to art history, according to chronological and thematic approaches.
  • Coding Bootcamp FullStack Developer
    Le Wagon
    2018
    Attended Le Wagon Paris (Batch #146). 9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, SQL, git, GitHub, Heroku, and Ruby on Rails. Designed, implemented, and shipped to production a clone of AirBnB and a rails prototype of Recll, a web app for content creators designed to help them to engage their fanbase on social media.

Skill set

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