Description

I help brands and creative teams turn complex challenges into clear, impactful stories.

The quality of an agency with the flexibility of a freelance.

Whether you’re a brand, agency, or independent creator, I’ll help you find the simplest creative path through complex problems with clarity, depth, and a touch of artistry.

What I can help you with:

• Brand positioning & strategic narrative design

• Creative brief development & campaign strategy

• Brand audits and competitor analysis

• Communication frameworks & go-to-market storytelling

• Artistic direction and tone of voice definition

• Audit & brand strategy

• Editorial planning & content creation

• Creative work & production

• Deliverable & performance analysis

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km), Marseille (up to 10km)

BETC
PLANEUR STRATÉGIQUE
January 2022 - September 2024 (2 years and 8 months)
Paris, France
Data-driven brand identity development for 80+ clients
Strategic recommendations, media planning & targeting
Crafting International communications strategies for top tier multinational companies
Developing Python-based AI tools for automated data analysis and predictive modelling.
Support on 360° campaigns (advertising, digital, activation)
Advertising Strategic planning Brand content
BETC Fullsix
PLANEUR STRATÉGIQUE
January 2021 - January 2022 (1 year)
Paris, France
Strategic consulting in brand communication for powerhouse brands (Zalando Beauty, Meetic, Lacoste, YSL)
Audience analysis (TGI, YouGov, Brand Index, etc.)
Collaboration with creative & media teams to craft, produce and deliver international 360° campaigns
Benchmark analysis and brand insight lead research
Insight research and positioning strategy
Brand content Strategic planning Positioning strategy Creative Media
Publicis
PROJECT MANAGER
June 2019 - December 2019 (6 months)
Paris, France
CRM Manager for Mondelez & JDE (MVC solution – 29 brands, 300 activations)
Client briefing, content production, SEO coordination
Strategic planning and loyalty campaigns
Liaison between creative, developers and project managers
Agile CRM Brand content Brand Architecture Content marketing Strategic planning