Elena G.

We built a scalable and reliable AI solution to reduce talent risk. We’ve digitized the most accurate predictor of performance—the assessment center—and made it more precise, scalable, faster and cheaper.

- Assessment centers are the gold standard for predicting real-world performance—but they’re also the most expensive and unscalable.

- We use AI to simulate, score, and analyze real-world product scenarios, generating precise, role-specific insights.

- Beyond hiring decisions, we provide detailed, actionable feedback that guides individual growth and development.

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- Optimised user journeys, increasing student retention and reducing costs, reaching profitability.

- Drove international expansion, launching Practicum Kazakhstan and building rollout foundations

- Partnered with sales to grow B2B revenue +30% YoY

- Operated at CEO 1 level, redesigning goal setting and planning frameworks in an Agile environment

- Owned product vision, roadmap, and lifecycle from conception → launch → scale

- Led cross-functional teams and embedded Scrum/Agile practices to maximise business value.

- Managed 5 cross-functional teams

- Delivered measurable impact: increased module completion rates and improved repeat engagement in key learning actions

- Owned the product roadmap, improving both student and teacher experience in K-12 learning

- Conducted user and market research (interviews, surveys, UX tests, analytics, competitive analysis) to inform product decisions

- Coordinated stakeholders across technology, education, and operations to align on goals and outcomes.