About Ekaterina
My expertise spans strategic creative direction, project management for complex productions, talent relations, brand integration, and the ability to transform constraints into opportunities through innovative problem-solving.
Services I Offer:
- Creative Concept Development
- Content Creation & Management
- Social Media & Influencer Engagement
- Branding & Visual Communication
Some adventures from my professional path:
- Crafting corporate integrations for brands that merge business objectives with cultural narratives, including:
- Executed a premium wine content series on a limited budget, involving 12 celebrities and an award-winning production team, delivering high-quality videos that gained organic traction without ad spend.
- Led integration of banking products into a popular TV show, creating authentic connections with older audiences through celebrity ambassadors, documentary-style content featuring stars' parents, and developing a dedicated news portal with financial tools for retirees.
- Built BZEN e-bikes' brand presence in competitive European markets through targeted social media strategies and influential partnerships, securing coverage in prestigious publications like Elle Belgium, AD Belgium, and FOCUS E-bike Germany
- Developing and implementing the global communication strategy and brand positioning for Sensory Odyssey, immersive experience
- Leading the visual rebranding of Slava Snow Show while having previously created their comprehensive digital platform for international producers
- Founded and directed creative agency "Limonero y Granado" for 16+ years, conceptualising distinctive marketing and communication solutions, managing client relationships, and delivering projects that balance creative excellence with efficiency.
I am passionate about complicated, innovative, creative, and socially impactful assignments.
Russian
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Paris (up to 10km)
Experience
- The Centre for the Arts and Global LeadershipMarketing Communications ConsultantEDUCATION AND E-LEARNINGAugust 2022 - April 2023 (8 months)France- Develop marketing strategies and plans that align with the client's business objectives- Conduct market research and analysis to identify opportunities and challenges- Analyse market research to gather insights and inform marketing decisions- Create marketing materials, such as advertising campaigns and social media content- Advise on branding, social media messaging, website communication, influencer marketing strategy and positioning to reach target audiences effectively- Monitor and measure the effectiveness of marketing campaigns and make recommendations for improvement- Guide digital marketing strategies- Collaborate with other departments, such as sales and product development, to ensure a cohesive marketing approach
- Limonero y GranadoOwner and Creative directorPRESS AND MEDIASeptember 2008 - Today (17 years and 9 months)Moscow, RussiaLimonero y Granado - creative and communication agency- Develop and implement the agency's overall business strategy and direction- Conceptualize and develop creative solutions that effectively communicate the values, products, and services to its target audience- Manage the agency's financial performance, including budgeting, forecasting, and revenue growth- Oversee the development and execution of marketing and branding initiatives for the agency and its clients- Monitor and evaluate the agency's performance against established goals and metrics- Serve as the liaison between clients and the agency's creative team- Develop project timelines, budgets, and production schedules- Manage the creative team's workflow and ensure that all deadlines are met- Facilitate brainstorming sessions and provide creative input to the team- Identify and address any issues or challenges that arise during the production process
- Bunch of QuestionsOwner and Editor-in-ChiefMarch 2010 - Today (16 years and 3 months)- Established and maintained the editorial framework for the magazine- Scouted emerging personalities for exclusive interviews to fuel content growth- Build and maintain relationships with influencers to grow engagement rate and increase the visibility of the magazine- Supervised a team of editors and content creators, editing all content created before publication- Orchestrated special features to increase online traffic and reader engagement- Empowered data-driven decisions based on audience and financial analytics
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Education
- Master's degree, French Language and LiteratureMoscow State University2006Master's degree, French Language and Literature
- Public Relations, Advertising, and Applied CommunicationNetology2023Public Relations, Advertising, and Applied Communication