About Dylan
Expert in beauty and cosmetic brands, I help them to escalate their brand campaigns in a 360° way across all the digital platforms.
All my experiences permit me to work in autonomy in various projects at the same time. I could say I love creative jobs and I found my inspiration looking on social medias, reading articles, looking on websites...
French by nature, I also speak Spanish and English.
English
Fluent
French
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- PromoFarmaBrand & Communication ManagerE-COMMERCEMay 2021 - Today (5 years and 1 month)Barcelone, Spain• 360º marketing: create and drive the annual 360º digital campaings strateg yfor the Spanish, French and Portuguese markets ensuring brand consistenc yand coordinate it with the marketing and business teams• Brand content and communications: create personalized and optimizedcontent landings, manage and create engaging content ne wsletters to allmarkets, oversee communication channels to ensure brand consistenc y• Trade marketing: create and execute the marketing and communicationstrateg y to promote the marketplace brands, trends and products launches• Test and Learn approach: tr y and test ne w ways to growth, run AB tests• Team leading: organize brain-stormings and follow-ups with the team• Data analysis (Qlik , Eulerian): prepare and deliver weekly reports analyzingKPIs and ROI to optimize campaigns’ performances, identify insights (top andflop, opportunities) and report them to the Head of CRM and CMO• Partnerships execution: negotiate and coordinate actions with affiliates• Market analysis: continuously identify marketing trends, cosmetics trendsand customers needs, competitors’ products, prices and campaigns to ensureour competitive edge(until June 2022):• Social media: manage calendar, create engaging contents across Facebook ,Instagram and TikTok• Influence marketing: coordinate the social media influencers, create briefs• PR: ensure excellent press releases and clipping with the PR agency
- BYPHASSEJunior Brand ManagerFASHION AND COSMETICSMay 2020 - May 2021 (1 year)Barcelone, Spain• Social media: manage calendar, create engaging contents across Facebook ,Instagram, Twitter and TikTok• Social paid: identify target , create and execute ads considering the budget• Data analysis: prepare and deliver weekly reports analyzing paid and freesocial campaigns, identify insights• Influence marketing: coordinate the social media influencers, create briefsand moodboards• Help, support and assist on shootings for campaigns• Market analysis: follow up the ne w social media trends and our competitors• Website content : writing out short texts for the websi
- VERYCHICDigital Content WriterTRAVEL AND TOURISMOctober 2019 - March 2020 (5 months)Barcelone, Spain• Synthesizing hotel’s product cards and packages: introduction, global experience and destination’s advices.• Writing articles for VeryChic’s blog : VoyagezChic, respecting the blog’s format (SEO’s tendency, 1000 words and including internal and external links)..• Writing out short newsletters’ texts: following the day’s theme and newsletters’ format (50 words).• Proofreading and revision of already existing product’s card to ensure the veracity of the information communicated.
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Education
- Master’s degree in Digital MarketingINSA BUSINESS SCHOOL BARCELONA2020Digital marketing, e-commerce, communications
- Bachelor’s degree in International MarketingINSEEC PARIS2018International marketing, digital marketing, e-commerce, communications, marketing strategy