Dylan Antunes

• Mission for a TikTok Shop leading agency, managed a 10-brand portfolio

• ~120% average GMV growth across 4 established brands

• Analyzed GMV, CVR, creator ROI and traffic data to optimize SKU prioritization and revenue strategy

• Led full overhaul of Android & iOS app (2M downloads, 30K MAU), coordinating across Acquisition, Retention, Support and Engineering teams to deliver a coherent end-to-end user journey

• +12% first-ride conversion rate after app rebranding

• 4.7 / 4.8 App Store & Play Store ratings (~30K reviews each)

• Identified a critical friction point in the document verification flow through user research; redesigned the end-to-end journey and cut support tickets by 50%

• Scaled mobile team from 8 to 14 engineers; structured 2 feature teams (Acquisition & Retention) and onboarded 2 PO

• Integrated Didomi (GDPR / GCM v2), Firebase, Zendesk, Screeb; automated workflows across Slack, Jira, Productboard

• Built a B2B mobile web-app 0 to 1 for a major brewery group: full discovery to delivery cycle in 6 months

• 3,500 sessions across 250 establishments within 2 months of launch

• 27% end-of-funnel CTA conversion: validated via A/B tests and quant & qual user research