Description

Hi, I’m Duygu, a marketing project manager supporting brands and companies with structured, hands-on marketing execution. My work focuses on market analysis, portfolio analysis, launch support, branding and communication materials, performance tracking, and project coordination. I help turn marketing needs into clear, actionable workstreams by combining analytical thinking, organization, and operational follow-through. I bring experience in cross-functional collaboration, project coordination, and marketing support in international environments.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Coty
Global Trade Marketing Project Manager
FASHION AND COSMETICS
April 2026 - June 2026 (2 months)
Paris, France
Supported global trade marketing coordination across niche fragrance brands.
Acted as a point of contact between global brand teams and local markets.
Tracked launch readiness, commercial priorities and market implementation progress.
Centralized trade plans, market updates and activation feedback.
Supported 360° launch deployment and in-store execution follow-up.
Followed A&CP priorities, retailer activations and local podium plans.
Contributed to post-launch analysis and identified productivity levers for future activations.
Trade Marketing Global Project Management Go-to-market Strategy Launch Management Stakeholder Management
L'Oréal DMI
International Project Manager – L'Oréal Professional Hair Care
FASHION AND COSMETICS
March 2025 - September 2025 (6 months)
Paris, France
• - Led the 360° product development process for the two biggest global launches of LP Hair Care, from creative concept creation to market delivery.
• - Collaborated cross-functionally with packaging, labs, supply chain, and content teams to ensure on-time, on-budget execution.
• - Acted as the central point of contact between international markets and internal stakeholders to align on brand vision and go-to-market plans.
• - Drove the development and validation of artworks and on-pack claims, coordinating instrumental and consumer tests to support key messaging.
• - People management/intern supervising
Product Development Brand content Project Management Marketing Product Marketing
L'Oréal DMI
International Project Management Assistant – Lancome Lip Make Up
FASHION AND COSMETICS
July 2024 - December 2024 (5 months)
Paris, France
• - Conducted an in-depth shade range analysis for the US and China markets to optimize the shade portfolio of a new product launch, leveraging market data and consumer insights to refine the offering for key strategic markets.
• - Developed and owned an end-to-end Valentine's Day product concept, including creative ideation, packaging direction, and marketing note preparation to support the product storytelling and positioning.
• - Performed a comprehensive market and trend analysis combining sell-out data, competitive launches, social listening, and beauty trends to inspire and inform the 2027 innovation pipeline.
• - Supported the day-to-day development of ongoing product launches, coordinating with internal teams and agencies on activities such as campaign shoot preparation, mockup validation, and formula follow-ups.
• - Assisted the team in concept development, asset creation, and coordination with creative agencies for visual and digital campaign materials.
Luxury sector Product Development Market analysis Benchmark Product Marketing