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Dragan BeljicDB

Dragan Beljic

Product Partner Web3 & Fintech | Expert 0 to 1

€800/day
Bruxelles, BE
15+ years

Average response time: 1 hour

About Dragan

🚀 Lead Product Designer | Web3, Fintech & Marketplaces

Avec 15 ans d’expérience en design produit, j’aide les startups et scale-ups à concevoir des expériences utilisateurs engageantes et performantes. Spécialisé en Web3, fintech et marketplaces, j’interviens sur l’UX/UI, le branding et la stratégie produit pour transformer des idées en produits concrets.

🎯 Expertises :
• Conception et refonte d’expériences utilisateurs
• Web3 & wallets (account abstraction, Cadence, EVM)
• Fintech & marketplace design
• Branding & storytelling

💡 Parcours :
• Fondateur de deux agences digitales (Paris & Bruxelles)
• Accompagnement de startups dans leur croissance et levées de fonds
• Expérience en product design pour des plateformes complexes

📩 Discutons de votre projet !
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bruxelles (up to 50km)

Experience

  • Usual
    Senior Product Designer
    BANKING AND INSURANCE
    September 2025 - December 2025 (3 months)
    Paris, France
    3-month mission for the launch of a fixed-rate DeFi lending protocol
    0 to 1: From Whitepaper to Fully Functional dApp ($413M TVL)

    • Extracted product vision from technical whitepapers, global documentation, and dev/product interviews
    • Wireframing + Loom videos to validate scope with the team
    • Iterative wireframing process based on stakeholder feedback
    • Data front documentation + PRD (Notion)

    High-Fidelity Design:

    • Full Hi-Fi prototype on Figma once wireframes were validated
    • Built new designs using the existing USUAL Design System
    • Created all design flows for Borrow / Earn / Trade features
    • Fast-paced delivery of "Migrate" flow to help launch the product with high TVL
    • Product management: Linear tickets for both Design and Dev

    Method: Comprehensive documentation with Loom videos explaining design decisions, helping dev and CEO visualize the end product. Transformed abstract concepts into tangible user interactions.

    Skills: DeFi Product Design, Web3, Product Strategy, Design Systems
    Web3 Figma DeFi Product design product vision
  • Nabu.so
    Co-fondateur
    August 2025 - Today (10 months)
    Brussels, Belgium
    ✅ Notre solution Nabu.so permet de :
    • - Mesurer votre visibilité GEO actuelle (score de présence)
    • - Comparer votre performance vs concurrents (Industry Ranking)
    • - Identifier les requêtes où vous êtes absent
    • - Recevoir des recommandations concrètes pour être cité par les IA - Insights

    Stack & approche Product-led growth, freemium (10 prompts + 15 jours d'insights gratuits), founder-led sales, content marketing sur LinkedIn.
  • Alpago
    Fondateur
    April 2024 - May 2025 (1 year and 1 month)
    Brussels, Belgium
    Alpago simplifie l'échange de billets de trains en toute sécurité. Identités vérifiées, tickets validés et paiements sécurisés. Une couche blockchain arrive cette année pour optimiser les transferts d'ownership !

    Branding: Conducted branding exercises to ensure coherence and consistency across all brands, delivering a unified visual identity and user experience.

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