About Doriane
8 years of experience as Brand Manager for multinationals (Carlsberg, William Grant, Carrefour) and as a Marketing Manager in successful startups such as GALLIA and more recently CHERICO start up.
I support both large and small companies in developing their brand strategies (from creation to market launch). Specialized in Food and Beverage, with additional expertise in wines and spirits (knowledge of the Evin Law).
Strengths:
🚀 Hard Skills:
- Business-oriented, strong knowledge of distribution strategy for : Mass Market Retailers / Out-of-Home / E-Commerce / Large Specialty Stores
- Product innovation for Big and small Brands, managing supply constraints for various industry size (Kronenbourg, GALLIA, Cherico)
- Brand Strategy: Identity, brand positionning, Distribution, Pricing, Promotion.
- Content Strategy: (Social Media, CRM) - in charge of the full content for Cherico and GALLIA
- E-commerce Strategy & growth acquisition : designed 2 successfull Eshop : Gallia in 2021 with CA generated for reached 500 K€ Y1. More recently, in 2024 Cherico Eshop
🎯 Soft Skills:
- Adaptability: Experience in both startups and multinationals
- Creativity/Aesthetic Sense: Strong artistic sensitivity, pronounced taste for aesthetics and quality.
- Proactivity
- Team Spirit
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 15km)
Experience
- William Grant & SonsBrand ManagerWINE AND SPIRITSFebruary 2022 - September 2022 (6 months)Paris, FranceBrand manager for W&S innovation portfolio(French market only)Managing P&L and Marketing plan of 4 brands (Sailor Jerry, Secha dela Silva, Discarded, Milagro)#Team : 2 brand ambassadors, 1 intern
- Doriane le leuCMO CHERICOAGRICULTURESeptember 2022 - Today (3 years and 8 months)Paris, FranceIn charge of the full launch of CHERICO, new Chicory brand.Developted and valorized a category with a strong ans new brand purpose on the french market.Expertise & Skills : • Brand & Sales Development • P&L management •Product innovation • brand positionning Project Management • Digital marketing • Event management • E-commerce • Retail Startup
- CarlsbergProduct managerRETAIL (LARGE RETAILERS)January 2016 - February 2019 (3 years and 2 months)Paris, France
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Education
- ECOLE DE COMMERCESKEMA BUSINESS SCHOOL2015