Dominique Roussel

Strategy and business plan development for game-changing tech innovators. We facilitate and drive creative visions, identify and federate the key stakeholders and optimise success while managing risk. We have a strong interest in tech-for-good projects and a long-held belief that true success can only be ethical.

Led an international team of senior consultants, with the primary mission of demonstrating thought leadership and superior solutions addressing opportunity assessment, value proposition definition, strategy formulation, or the translation thereof into a business plan. Major clients won included industry B2B and B2C leaders such as BT, Cisco, Emblaze, Huawei, Lenovo, Magna, Nissan, Orange, Samsung, SITA, Sony, Telefonica, Toyota, Softbank, VDO or Verizon, as well as third parties (government agencies, NGOs and investment banks. ) As of 2002, joined SA Inc’s Board. Some representative projects won and delivered are as follows: - For a major world operator: conducted the revenue side due diligence for its 3G mobile licence bids in all its significant European markets; based on 1000s of consumer and business interviews, developed new needs-based segmentation and market model. - For a regional development agency: tested various scenarios for a culture-multimedia cluster. - For a Tier One Automotive Supplier: assessed the capabilities (notably in software development) needed to implement a strategy for growth. - For an Asian software system house: developed a strategy and a go-to-market plan for a new global SaaS product portfolio.

TAG was founded by former BIS Strategic Decisions employees to provide tactical and strategic marketing ssupport to technology companies. Clients included: British Telecom; European Commission, French Ministry of Defence, Qualcomm, STM, Texas Instruments, Thales, When BIS SD's activities were MBOed into Strategy Analytics, TAG participated and became Strategy Analytics' Southern Europe arm.