Description

A global business consultant and brand strategist with 18+ years of experience in building, scaling, and transforming consumer brands across India, the UAE, and Europe. I specialize in helping international F&B, retail, and wellness businesses localize and thrive in new markets — through consumer insight, GTM strategy, and cross-border execution.

Previously, I led brand transformation at Costa Coffee India and launched Café Wanderlust — India’s first food travel-themed café, ranked among the top 10 in Delhi NCR, one of the world’s most competitive F&B markets.

Offers (Productized Packs)

1. India Luxury Market Entry Sprint

€1,500 | 2 weeks

Kickoff call (1h)
Tailored entry playbook for your category (opportunity, pricing, consumer insights)
Recommended next steps + action plan
Perfect for brands at “should we enter?” stage.

2. Distributor Scouting Pack

€2,000 | 3 weeks

10 validated distributor/importer leads in your category
Profiles include: company background, portfolio, decision-maker contacts
Intro email template & warm-approach suggestions
Cuts months of guesswork and wasted outreach.

3. Consumer Insight Workshop

€1,200 | 2 hours (virtual)

Pe-work: questionnaire on your brand objectives
2-hour interactive session with me on India’s consumer culture & luxury habits
Follow-up notes + practical recommendations
Ideal for founders & leadership teams before committing to expansion.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

BIFROST GLOBAL SERVICES
CEO and Founder
January 2024 - Today (2 years and 5 months)
Driving projects to help international mid-sized specialty retail businesses enter the Indian consumer market via local market analysis, digital transformation, strategic business partnerships, and JVs. Leading consulting mandates for boutique European wine labels entering India. Recent projects include representing Château La Fleur de Boüard, a prestigious Bordeaux wine estate, to identify Indian importers and develop a GTM strategy tailored to Indian consumption and pricing dynamics.
Incubating Retula Box in Europe, a modern ritual brand inspired by the intelligence of ancient Indian wellness systems — blending insights from Ayurveda, yoga, and sacred texts into slow-living self-care experiences for a global audience, starting with France.
CAFÉ WANDERLUST
CEO and Founder
January 2013 - January 2022 (9 years)
Built Café Wanderlust into one of the top 10 cafés in Delhi NCR — one of the world's most competitive F&B markets — by curating immersive travel-inspired food experiences,
collaborating with chefs, photographers, and explorers, around the world and nurturing a vibrant community of over 6,000 culinary travellers.
MONTAGE RETAIL PVT LTD
Brand Strategist and Marketer
January 2012 - January 2015 (3 years)
Led strategic consulting for a global search engine on SMB digital adoption in India, revitalized a 5-star bakery brand with 10%+ sales growth, and was invited as guest mentor by IMT Ghaziabad for expertise in brand strategy.