About Diena
🔹 Data Analyst | Business & Marketing Intelligence | Asset Management
Passionate about data-driven decision-making, I bring a unique blend of data analytics, business development, and client relationship management. With several years of experience in asset management and fintech, I have worked on data-driven growth strategies, financial product optimization, and customer insights to enhance business performance.
💡 Key Skills:
✔ SQL, BigQuery, Python, Power BI, Looker Studio
✔ Data visualization & reporting
✔ Business intelligence & financial analytics
✔ Growth strategy & customer insights
✔ Digital marketing & CRM analytics
🚀 Experience Highlights:
🔹 Managed client relationships & data analytics for institutional investors at Fidelity International (120B€ AUM)
🔹 Led marketing & data strategy for asset management firms, increasing engagement & conversion rates
🔹 Developed tailored BI dashboards and reporting tools to support decision-making and business performance
🔹 Strong expertise in data modeling, KPI tracking, and process optimization
🎯 Currently open to freelance opportunities in data analysis, business intelligence, and fintech projects. Let’s connect and build data-driven solutions together!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Fidelity InternationalSenior Associate, Client Relationship ManagementJanuary 2022 - June 2024 (2 years and 5 months)Paris, FranceResponsible for onboarding clients and maintaining relationships with high net worth individuals, institutional investors and global distribution platforms Coordination with internal teams, including investment portfolio, sales, legal, compliance and back office (post-trade monitoring) Supporting client acquisition and retention through bespoke tailored investment solutions, marketing materials, regulatory reports, legal documents and fund communications Development of growth in assets under management, through distribution of Fidelity products in Europe (120bn€ AUM) Regular service reviews of client service, satisfaction and due diligence Monitoring of best practice in the asset management industry, legal European guidelines, compliance requirements, investment product launches
- PHARUS Asset Management CompanyDigital Marketing and Business Development OfficerJanuary 2020 - January 2022 (2 years)Luxembourg, LuxembourgMarketing strategy - benchmark, action plan, annual objectives Rebranding - redefinition of the company's core values, public relation Digital strategy - launch of a new website & newsletter, SEO, organic content on LinkedIn (from 300 to 1730+ followers in a year) Monthly Reports on website data Commercial prospection - creation of persona, Sales Navigator (+4 leads worth 35mio€ AUM)
- SOCIETE GENERALE (SGSS)Product EngineerJanuary 2019 - January 2020 (1 year)Luxembourg, LuxembourgDevelopment of tailored solutions and products for institutional clients Project development - dealflow process including the commercial, contractual, integration and billing phases in the customer cycle (+15% deals) Commercial support - product-level knowledge in the context of RFPs, NBI & Cost forecasting
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Education
- Master's Degree Marketing & Business PracticesSorbonne Business School - IAE de Paris2018Master's Degree Marketing & Business Practices
- Bachelor's DegreeParis-Sorbonne University2016Bachelor's Degree
Certifications
- Concepteur Développeur en Intelligence Artificielle et Analyse Big Data, Option Data AnalyseLe Wagon2024