Description

Bonjour,

Je suis experte en digital marketing, spécialisée dans les secteurs de la mode, du luxe et de la beauté. J'ai la capacité de vous aider à développer vos projets digitaux, aussi bien sur des problématiques BtoC que BtoB.

Mes 10 ans d'expérience dans le digital marketing, d'abord côté agence puis chez le client chez CHANEL Mode à Paris, Clarins à New York, Paul Smith à Londres et PAYOT à Paris, à des postes de Responsable puis directrice, m'ont permis de développer des compétences à la fois techniques, managériales, business et de gestion de projet 360. Je pourrais vous accompagner pour :

- Ouvrir un site e-commerce et piloter son run (choix des agences, chefferie de projet)

- Accompagner dans les choix UX/UI

- Optimiser l'UX et le SEO de votre site E-commerce

- Concevoir d'un plan marketing en fonction d'un budget alloué

- Concevoir un plan de trafic acquisition sur différents leviers (Paid Search, retargeting...) et définir vos KPIs de performances

- Concevoir une stratégie de e-branding adaptée à votre marque

- Localiser votre stratégie sur les marchés français, anglais ou américain

- Concevoir une stratégie CRM d'acquisition, de rétention et de réengagement

- Travailler votre notoriété sur les réseaux sociaux (via des campagnes organiques et payantes) ou grâce au développement de l'influence et de l'affiliation

- Concevoir des stratégies de trade digital avec vos partenaires BtoB

- Vous accompagner dans le reporting et l'analyse des performances

Je maitrise Microsoft Office, Wordpress, Adobe InDesign, Photoshop

Naturellement très créative et passionnée, je serai ravie d'échanger avec vous mes idées, et connaissances des best-practices du web tout en restant à votre écoute pour répondre au mieux à vos attentes.

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Paul Smith
Digital & Marketing Executive
FASHION AND COSMETICS
August 2016 - Today (9 years and 10 months)
Londres, United Kingdom
• Plan and maintain French weekly content schedule of website content, email marketing, advertising and
social media on a seasonal basis
• Implement and execute French automated lifecycle and triggered email campaigns, segmentation and
targeting on French customers
• Provide reports on email KPI’s and monitor deliverability and performance of the French IP address
• Monitor PPC and SEO campaigns and liaise with external agency on developments and initiatives
• Brief and work closely with digital designers for digital marketing activities including email templates,
homepage, digital advertising and social media channels
• Develop and manage retail activities in France working closely with the Paris office
• Monitor the French website performance, analytics and tracking of all digital campaigns, measuring
against marketing objectives, analysing and feeding back on a weekly, monthly and quarterly basis
SEO SEM Google Analytics CRM Traduction Français Anglais Community management E-commerce Emailing Optimisation On-Page
ShopStyle
Merchandising
FASHION AND COSMETICS
March 2014 - July 2016 (2 years and 4 months)
Londres, United Kingdom
SHOPSTYLE, London, Merchandising Executive FR - Full time
ShopStyle is the leading fashion search engine and affiliate platform.

Retailer campaign activity:
Manage FR content and merchandising calendar for seasonal campaign activity
• Create and implement desktop and mobile assets
• Create advertorials and build merchandising microsites based on the market trends and performance data
• Lead EU retailer content optimisation exercises and setting guidelines of best practices to optimise user experience across desktop, mobile and social media
• Foster strong relationships with retailers such as NET-A-PORTER, Harrods, Farfetch, Topshop or Burberry through timely and accurate communication
• Report on and analyse success of campaigns by channel

Email marketing:
• Manage lifecycle email marketing campaigns from conception and planning to building and scheduling via ESP
• Lead CRM efforts through reengagement series, targeting, segmentation, testing and analysis
Initiate email lead generation projects including competitions

PR and brand marketing:
• Improve positioning of ShopStyle in European markets by taking ownership of PR activity (events, blogger partnerships, press releases)
• Identify and maintain the French tone of voice and aesthetics across all external communication
Gestion de projet Relations presse Rédaction web CRM SEO Réseaux sociaux Affiliation Adobe Photoshop
Clarins
Internet Marketing Coordinator
FASHION AND COSMETICS
January 2013 - July 2013 (7 months)
New York, United States
Developed digital communication strategy and e-commerce projects
• Gained valuable experience in email marketing across acquisition, targeting, campaign creation, testing and reporting
• Implemented upselling and cross-selling techniques in the American online shop
• Audited accuracy of Chinese e-commerce website copy, navigation, categorisation and hyperlinks
• Worked on strategic projects including competitive marketing analysing
• Managed all social media activity and reporting (Facebook, blog and newsletters)
E-commerce Stratégie de communication Marketing Emailing CRM SEO Gestion de projet web Réseaux sociaux