Description

I help my clients get the most of their digital marketing investments, through all stages of the process.

It starts with the tagging plan elaboration, the implementation of site-centrics and media tags (GTM being my favorite tool for this task), up until the delivery of ad-hoc dashboards, elaborated with Looker Studio.

Most of the time, the reflexions initiated at the tagging plan elaboration phase lead to fine-tune the technical stack (eg : is the CMP suited natively handle Google Consent Mode), and enrich collected data (eg : what custom dimensions and events should be created and pushed in the dataLayer).

At the end of the day, the clients are provided with tools and reports that suit their very needs, so they can easily track and monitor their performance.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Dibenn Consulting
Owner and founder
CONSULTING AND AUDITS
July 2012 - Today (14 years)
Viroflay, France
Mission : help set-up and maintain the technical stack for my clients. I cover all the steps, from start to finish. This means : custom tagging plan definition, to suit their specific needs; dataLayer implementation if needed, tags management with GTM (both site-centric and media tags), and dashboard production with Looker studio.
Google Looker Studio Google Tag Manager tagging plan Google Analytics Project Management
Europcar
Web-marketing consultancy
July 2015 - April 2017 (1 year and 9 months)
Mission : help the marketing team better track and monitor the efficiency of their investments. New site-centric tool implementation, Project management (in-house datamart building), and data visualisation, all with a strong focus on the assessment of the acquisition strategy efficiency.
General Motors France
Web-marketing consultancy
July 2013 - July 2014 (1 year)
Opel, Bucharest, Romania
i) Project management: Implementing the features embedded first in few pilots' websites, then implemented on all web sites. It basically consisted in:  Defining the business requirements.  Regularly assessing the efficiency of undertaken actions mostly by considering the ranking in SERPs, and KPIs related to navigation behaviour of pilots websites and comparing them against non-pilots websites.  Coordinating all parties involved: dealers, technical service provider, IT department, marketing and legal departments.