About Diane
With 10 years' experience in e-commerce, e-retail and digital marketing in the luxury and art sectors, I'm a dynamic, curious person with a creative and analytic minded spirit, I love finding ways to transcribe customer experience online.
My domains of expertise are :
- E-Business Strategy (E-Commerce / E-Retail)
- CRO
- UX/UI
- Traffic Acquisition : SEO/SEA/CRM
- Data Analytics
- Digital Marketing Strategy
- Digital Project Management
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- LaduréeE-commerce & Customer experience DirectorLUXURY GOODSAugust 2024 - September 2025 (1 year and 1 month)Paris, FranceE-commerce strategy: value proposition, business development, P&L, budgetE-commerce project: website revamping, Shopify migration, UX/UI, SXOTraffic Acquisition: SEO, SMA, SEA, AffiliationCRM: strategy, data consumer, loyalty programm, deliverabilityCustomer service: team & process structuring, gorgias implementation
- LVMHHead of E-business - Dom PérignonWINE AND SPIRITSSeptember 2021 - Today (4 years and 9 months)Paris, FranceInternational e-retail- Global strategy (assortment, distribution, digital marketing, SEM)- Coordination with key markets- Performance analysis- Content production- PIM/DAM coordination- Budget management Revamping of DP.COM and launch of e-commerce on 3 markerts- new UX/UI design- Business case (value proposition, demand planning, P&L)- SEO,SEA- e-merchandising- Data analytics Management of 2 persons
- PUIGGlobal E-commerce Manager - Paco RabanneFASHION AND COSMETICSOctober 2019 - September 2021 (1 year and 11 months)Paris, FranceLead the development, launch and run of the e-commerce website, pacorabanne.com on international. Rollout of 6 countries- Define the strategy, the business case and the objectives for the DTC- Refine a compelling shopping value proposition and a differentiating site experience- Define assortment strategy : demand planning, stocks management- Build the online promotional calendar in collaboration with markets, media, communication teams.- Monitor and report business performance and P&L, providing recommendation to optimize performance- Proactively manage site personalization and optimization to enhance customer engagement- Define with the PO the roadmap and requirements for the website, accounting the brand ambition and constraints- Ensure implementations of tracking tools during the build phase to follow the performance of the website, define performance dashboard, follow performance post-launch and define action plan to boost performance- Develop and execute SEO strategies to improve organic search results and traffic- Work hand and hand with logistic and customer service teams to enhance shipping services, think a sustainable art of gifting and boxes.- Trafic SEM & media management Management CMS : Hybris, Drupal Tools : SAP,Google Optimize, Hotjar, Content Square
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Education
- Master of Project ManagementSKEMA BUSINESS SCHOOL2015Master 2 (M2), Digital Marketing & Project Management
- Economie / ManagementNorth Carolina State University2014Economie / Management