About Diane
Diplômée d’un master en Marketing Événementiel, j’ai participé au développement et à l’animation de l’une des plus grandes communautés d’Asie dans l’impact social et environnemental : Green Is The New Black, puis j’ai travaillé dans la cleantech chez aquama, nettoyant et désinfectant zéro déchet, en tant que Business Developer.
Mission effectuée pour aquama en tant que Business Developer :
Ouvrir un nouveau canal de vente :
-> Gestion du cycle de vente de A à Z : solution aquama et son application vendues à 15 restaurants (indépendants et chaînes) en 6 mois.
-> Fidélisation du client : survey, training des équipes pour augmenter le panier moyen.
-> Être le principal point de contact pour l’After-Sales.
Mission effectuée pour Green Is The New Black en tant que Responsable de Communauté :
Acquérir de nouvelles marques à impact social et environnemental :
-> Définir la stratégie de vente d'un membership annuel.
-> Gérer le cycle de vente de la prospection à la vente : 160 marques en portefeuille.
Organisation de Festival (partie marketplace) :
-> Cibler les sponsors/partenaires (gestion du cycle de vente de A à Z).
-> Cibler les marques (gestion du cycle de vente de A à Z). 80 stands vendus.
Animation de la communauté à l'année :
-> Organisation de webinars mensuels : identification de thèmes à impact & sélection des intervenants.
-> Définition de la stratégie d’upselling du membership et l’exécuter : 80% de taux de renouvellement.
English
Fluent
Can work on-site
Biarritz (up to 30km)
Experience
- Aquama® PacificSALES & MARKETING MANAGERENVIRONMENTALOctober 2020 - August 2021 (10 months)Singapore- Opened a new channel of sales in 15 independent and chain restaurants, acted as the main contact for the After-Sales Service.- Tested multiple sales channels for the B2C strategy: created an ambassador program from scratch and converted 4 ambassadors following the Thermomix® ambassadors' scheme; came up with creative campaigns in partnership with 2 influencers with a niche following of over 50K conscious followers; organised various animations (pop-up, demo) every month in key places to raise awareness and educate consumers.- Formed a long-term partnership with a PR agency and managed to get features in key local newspapers, magasines and podcasts e.g The Business Times, Expat Living, Money FM 89.3.
- Green Is The New BlackEVENT & COMMUNITY MANAGERENVIRONMENTALMay 2018 - October 2020 (2 years and 5 months)Singapour, Singapore- Planned and managed The Conscious Festival with 5,000 attendees and 100 conscious brands over 2 days in Singapore and Hong-Kong (twice a year).- Managed and grew one of the most vibrant community of 160 conscious brands in Asia: delivered 80% membership renewal rate, upsell opportunities and keep community members happy.- Increased the brand's awareness through a new concept of video/photo shoots in partnership with 15 green influencers with a wide following of over 100K followers.- Developed a widget in partnership with an expert to calculate the product carbon footprint of the members.
- Passerelles numériquesEXTERNAL RELATIONS & EVENT EXECUTIVEEDUCATION AND E-LEARNINGAugust 2017 - December 2017 (4 months)Phnom Penh, Cambodia- Planned and managed PNC Career Forum and the Graduation Ceremony with 80 company participants and 500 attendees.- Acted as a tutor for 20 students during their internship period. Supported them to sign their first job contract.
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Education
- MSc Science CommunicationInseec2017MSc Science Communication
- Bachelor of ScienceINALCO2015Bachelor