About Desmoulin
I’m a passionate Product Marketing Manager with a deep interest in healthcare technology. Over the years, I’ve honed my skills in crafting impactful go-to-market strategies, producing standout content, and driving meaningful engagement across multiple channels. I thrive on collaborating with cross-functional teams, bridging the gap between product vision and customer needs. My goal is always to deliver measurable results, support continuous innovation, and ultimately improve people’s lives through cutting-edge MedTech solutions.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Bordeaux (up to 10km), Marseille (up to 10km)
Experience
- MédecinDirect & Neddie by Teladoc Health FranceProduct Marketing ManagerHEALTH AND WELLNESSSeptember 2023 - Today (2 years and 9 months)Paris, FranceMain ResponsibilitiesDevelop and execute product marketing strategies (brochures, landing pages, webinars, newsletters) for both Neddie and MéMédecinDirect.Implement a B2B CRM system to streamline lead management, track the sales pipeline, and enhance cross-team collaboration.Create compelling storytelling and brand narratives aligned with each product’s unique value proposition.Manage end-to-end campaign execution, including audience targeting, channel selection, and performance tracking.Collaborate closely with cross-functional teams (Sales, Product, Tech) to optimize funnel stages (MQL, SQL) and boost conversion rates.Establish and monitor marketing budgets, ensuring maximum ROI on each initiative.Conduct market research to stay current on trends, competitor activities, and customer needs.Present insights and recommendations to internal stakeholders, shaping product roadmaps and business decisions.Key QualificationsProven experience in product marketing (strategy, content creation, go-to-market execution).Excellent communication skills (written and verbal) for clear storytelling and stakeholder alignment.In-depth understanding of market trends, product lifecycles, and customer segmentation.Proficiency with marketing analytics and CRM tools for lead tracking and performance measurement.Solid collaboration skills to drive cross-team alignment and ensure consistent messaging.
- NeuroventisMarket Access ManagerHEALTH AND WELLNESSNovember 2022 - September 2023 (10 months)Bruxelles, Belgium- Mapping the needs and expectations of patients and caregivers- Planning and elaboration of the market access of a remote monitoring medical device (R&D timelines, cost & sales estimation,...)- Elaboration of the sales strategy (direct or with partners)- Participation in the creation of a first product concept- KOLs management- Management of submission files for reimbursement projects- Collaboration with market access consultants- Monitor and communicate project risks and opportunities with internal teams to ensure a smooth process and overall alignment with the goal and strategy.-
- InatoSite Support ManagerNovember 2021 - November 2022 (1 year)Paris, France- Manage and develop a portfolio of sites- Monitor a site's portfolio and organize it according to the company's priorities.- Cooperate in collective performance- Analyze and understand the problems or needs of sites and propose a solution adapted to a request or a site problem- Technical and scientific support for sites- Implementation of a CRM (Hubspot)
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Education
- Master 2 Marketing de la Santé, Parcours Market AccessUniversité Pierre et Marie Curie2017Marketing général et des marchés specifiques Market acces Reglementation des produits de santé Business Plan
- Master 2 (M2), SEMHA : Surveillance Epidémiologique des Maladies Humaines et AnimalesEcole Nationale Vétérinaire d'Alfort2016- Réalisation d'une enquête épidémiologique - Epidémiosurveillance - Biostatistiques - Gestion et traitements des données - Analyse de risque