Delphine Duran Lesecq

-Consulting assignments in strategic insights, consumer research, marketing innovation and brand strategy in international contexts, sharing my time between organisations (mainly client side but also collaborating with marketing agency ecosystem), needing an external expert perspective or lacking internal ressources (transition management)

-Acculturation and training workshops in consumer insights, research journey (from brief and objective setting to results activation), innovation process (including concept ideating and writing) and brand management

-Start up "mentoring" in target understanding & definition and marketing strategy before launch

-Several long term assignment (several months) as an "external research director" with change management through consumer centricity and insight culture on innovation and brand projects within marketing teams without research dedicated department

-since 2017, several assignments (4 to 9 months duration) with a major Beauty & Cosmetics leader, as international CMI director, on new brand acquisition and global development, on skincare and haircare research and innovation with specific RSE/sustainability project and on Europe with Seniors target focus

-Lecturer occasionally at several Business Schools (Dauphine, Neoma, ESCP)

-Marketing Advisor for Entrepreneur Master program at Engineering School CentraleSupelec since 2017

-Speaker at Executive Training Center (ISM- Marketing Insititute) Clients in BtoB, BtoBtoC and BtoC: Mapa Spontex, L'Oréal Consumer Goods, Saint Gervais Mont Blanc, Puma, L'Oréal Research & Innovation center, CCA-BTP (French training organisation for Building Industry), Michelin, Caran d'Ache, Atlantic, Romans sur Isère town...and several start ups/SME: LAP, Point de Rosée, Le New Black, Empresarial, IDM...

- Directed and organised conferences on marketing and innovation related topics to share best practices at french marketing association Adetem

->More than 50 Conférences organized on various topics: eg Happiness as innovation booster, "Silver" innovation, Innovation in BtoB, Worklife Lab visit at Steelcase on new ways of working and design thinking, Relationships between start ups and large groups, the consumer voice in innovation process, Orange Technocentre journey on innovation management, Innovation and retail, Start Upper approach, Growth Hacking, Nudge, Open innovation, Innovate with the senses, Data Innovation, Codevelopement and collaborative workshops on line, Ice breakers, Inclusive marketing and gender, no code programming, eco conception ...

- Participated actively since 2014 in the program committee of JNE UDA/ADETEM: Market Research Day gathering more than 200 research professionals in Paris each year

- Involved since 2016 in the program commitee of Printemps des Etudes (Market Research event with conferences and workhops during 2 days planned April) and since 2020 actively contributed to launch the on line version as Sping Box Event with Empresarial

- Contributed to workshops and study with TNS (2014 & 2015) on Market Research/Insights discipline and evolution of our mission & jobs and since 2017 at Insight Hub, team of research professionals on client side

International head of marketing research for different business units:

-2013/2015, fine writing (Parker, Waterman, rOtring) - premium and luxury goods

-2009/2012: Baby and Parenting Essentials (Graco, Teutonia, Aprica) - durable consumer goods,

-2007/2008: Office products -writing youth / kids platform (Papermate Reynolds) - FMCG / mass market and Labelling (Dymo) - BtoB

-> Positioned as a business partner and consultant to marketing and senior management in the development and strategic planning of global brands (transformation, stretch, (re)positioning) In 2012, in addition to insights role, one year marketing assignment for Baby and Parenting in EMEA- Trade marketing off and on line - digital: developed POS tools, promotions, trade and consumer catalogs (23 languages)