Description

Global Creative Director with 20+ years shaping premium beauty, luxury and skincare brands across agencies and brand-side environments: Coty, Dior/LVMH, Publicis Conseil, Ogilvy.

I've built and led creative studios from scratch, directed global brand relaunches, and developed 360° content ecosystems across TV, digital, retail and social. My work spans mass beauty and luxury craft: Bourjois, Garnier, Kérastase, L'Oréal Professionnel, Dior Parfums, Lancôme, Louis Vuitton.

Today I work as an independent creative director, partnering with brands on brand DNA, creative platforms, campaign territories and content systems. I collaborate actively with generative AI artists on beauty and luxury projects, bringing creative direction and aesthetic standards to AI-assisted production.

Specialties: brand strategy and creative direction, visual identity, 360° campaigns, studio leadership, AI-assisted content, beauty and luxury expertise.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Tale Of You
Directrice de Création & Fondatrice
December 2021 - Today (4 years and 7 months)
Conseil en stratégie de marque, direction de création 360°, plateformes créatives, storytelling, contenus et accompagnement de pitchs pour des marques premium, luxe, beauté et entertainment. Direction de création et stratégie de marque globale pour Miraculous Corp (Mediawan), franchise entertainment à destination internationale.
• - Pitchs gagnés et accompagnement créatif : Heineken, Cartier, Bulgari, Prada.
• - Clients et collaborations : L'Oréal, Mazarine Group, Watch-Out, Les Poupées Russes, Brainsonic - concept GenAI pour Maison Margiela Replica...
Tale Of You.
Global Creative Consultant
December 2021 - Today (4 years and 7 months)
Tale Of You, a creative consultancy specializing in brand storytelling, campaign development, and strategic positioning. By integrating strategic thinking and psychogenealogy, I help brands craft compelling, authentic narratives that drive engagement and success. As a Freelance Creative Consultant, I guide brands in:
• Defining and refining their storytelling to ensure cohesive brand narratives.
• Leading art direction, creative strategy, and campaign execution across various industries. Collaborating with brands and agencies such as Les Poupées Russes, L'Oréal, Mazarine Group, and Brainsonic to deliver high-impact creative solutions.
Bourjois Paris Coty
Global Creative Director
January 2018 - November 2021 (3 years and 10 months)
Paris, France
I built and led the Bourjois in-house creative studio, designing a fully integrated ecosystem where creativity, strategy, and cost efficiency worked in synergy. In this role I oversaw and directed 360° brand communication, from TV and digital campaigns to retail and in-store experiences. Revitalized brand identity, modernizing packaging, reintroducing iconic elements, and ensuring product range coherence. Led PR, event strategy, and influencer collaborations to enhance brand visibility and desirability. Transformed digital engagement, reshaping e-commerce storytelling, social media presence, and merchandising to align with consumer expectations. Ensured seamless execution across all channels, balancing creative excellence with business objectives. This role allowed me to bridge creative leadership with commercial strategy, delivering a brand transformation that strengthened Bourjois' market positioning.