About David
Je suis David, 32 ans.
J'accompagne les marques dans le développement de leur stratégie d'influence :
- Objectifs de vente (conversion)
- Notoriété
- Image etc...
Je rédige la stratégie (coup de poing ou annuelle) de A à Z.
Développement des idées créatives (activations).
Identification des influenceurs les plus adéquate pour votre marque.
Prise de contact, négociation.
Monitoring des campagnes.Reporting chiffré (KPI's)
J'ai travaillé avec des clients comme Nina Ricci, Echelon, Le manège à bijoux, Les agence de Papa...
N'hésitez pas à me contacter !
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ReechNew Business Development ManagerJune 2022 - Today (4 years)Paris, FranceManagement of incoming leads and strategic reflection on their influence marketing needs. Management of campaign budgets over 30K€. Calculation and estimates of various campaign KPI's. Identification of influencers in affinity with the brand. Quarterly objectives Regular monitoring various social media news.
- TANKE - CREATIVE INFLUENCE AGENCYAccount StrategistJanuary 2021 - July 2022 (1 year and 6 months)Paris, FranceTANKE is specialized in influencer strategies. The agency advise clients on the creation and optimization of influencer programs maximizing impact on digital and social media, creating social proof of your brand values.- Drafting and elaboration of creative strategic recommendations : Instagram, TikTok, YouTube...- Identification of influencers : 360° : Micro, Macro, Top, Youtubers, Celebrities...- Inbound lead conversion- Customer Relationship Management.- Project management, analytics & reports (Tools, Analysis, Monthly Report...)- Clients : Echelon, H&M, Zag Bijoux, Velux, Nina Ricci...
- MAKING SCIENCEPerformance ConsultantMarch 2020 - January 2021 (10 months)Barcelona, Spain- Management, optimization and creation of Google Ads accounts.- Analysis of the impact of campaigns (KPI's)- Planning of digital campaigns according to the marketing calendar.
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Education
- Master Médiation Culturelle, Communication - CultureUniversité Sorbonne Nouvelle (Paris III)2013Master Médiation Culturelle, Communication - Culture
- Licence Information - Communication, Étude de la communication et des médiasUniversité de Lorraine2011Licence Information - Communication, Étude de la communication et des médias