About Davide
I help businesses grow profitably through data-driven advertising strategies.
I’m an Advertising Specialist focused on Meta Ads and Google Ads, working with e-commerce, service-based businesses and brands that want predictable growth, not random traffic.
What I bring to the table is not just campaign setup, but strategy.
I work on the entire acquisition system: from understanding the target audience and defining the right funnel, to structuring campaigns, testing creatives, and optimizing based on real performance metrics (ROAS, CPA, MER, LTV).
**What makes me different?
I don’t sell ads, I build conversion systems with strong focus on profitability and scalability.
I have experience managing low and mid budgets, where efficiency really matters using a clear communication and structured process.
Typical projects & deliverables
- Meta Ads & Google Ads account setup or restructuring
- E-commerce acquisition campaigns (conversion, scaling, retargeting)
- Lead generation funnels for services and B2B
- Creative testing strategy (angles, hooks, offers)
- Funnel analysis and CRO recommendations
- Performance audits and actionable reports
I usually work with clients who want a reliable partner, not just an executor, someone who understands both marketing and numbers, and who treats ad spend as an investment, not a gamble.
Italian
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Edit Studio and Freelance ClientsDigital Marketing SpecialistCONSULTING AND AUDITSOctober 2024 - Today (1 year and 10 months)Management and optimization of Meta Ads and Google Ads campaigns for e-commerce and services, with average increases of 20–40% in sales during peak periods and a ROAS of 4.5 to 14.6%.Creation of funnels and automations (Manychat, ActiveCampaign, Klaviyo, Omnisend) with conversion rate improvements of up to 18% and increased retention.Development and optimization of websites (Shopify, WordPress, Wix, Webflow) with CRO improvements and bounce rate reductions of up to 25%.Here are the websites of Ignazio Bari Donna and Ultra Strength. Development of editorial strategies and complete social media management (editorial plans, formats, KPI analysis).Management of internal marketing teams with coordination, training, and task management. Vertical advertising projects for fashion brands (O-mai, Noikika, Ele Collection, Peninsula) with an average ROAS increase of 30% during collection launch periods.Developed skills: operational autonomy, critical thinking in analysis, results-oriented.
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Education
- Google certificationsGoogle certifications
- Google Google Analytics 4 Certification Google Ads Search Certification Google Ads Display Certification Google Ads Discovery Certification2024Google Google Analytics 4 Certification Google Ads Search Certification Google Ads Display Certification Google Ads Discovery Certification