Description

🎯 Fort de plus de 10 ans d’expérience en marketing digital et en gestion média, j’accompagne les marques dans la mise en place, l’optimisation et l’analyse de leurs campagnes publicitaires (Display, YouTube, Retail Media, Programmatique).

👨‍💼 J’ai occupé des postes de Team Lead, Consultant Senior et Account Manager, avec une expertise en data, stratégie média full funnel et pilotage de la performance (KPI, dashboard, AB tests).

🚀 Mon approche est orientée résultats : que ce soit pour des campagnes locales ou internationales, je vous aide à maximiser votre ROI avec des outils comme DV360, Meta Ads, Big Query, etc.

📊 Habitué à gérer des projets complexes, je suis également à l’aise avec l’internalisation des achats médias, l’audit de vos activations ou la formation de vos équipes.

Principaux annonceurs : Carrefour, Accor Hotel, Conforama, Ubisoft, Monoprix, Spartoo, LaCentrale, etc...

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

AD4SCREEN
Account Director
December 2024 - September 2025 (9 months)
Paris, France
+ Management and growth of a strategic client portfolio (Carrefour, Ubigi, etc.)
+ Execution and optimization of multi-channel mobile campaigns (Google UAC, Meta, TikTok, Snapchat, Apple Search Ads, etc.)
+ Performance analysis through MMPs (overview, cohorts, modelization…) and development of data-driven recommendations
+ Team management
Application Marketing
RTB House
ACCOUNT MANAGER
January 2022 - November 2024 (2 years and 10 months)
Paris, France
+ Manage retargeting and full-funnel campaigns for clients across various sectors, ensuring ROI objectives are met.
+ Develop internal and external dashboards for daily monitoring and advanced analysis.
+ Successfully led RFP resulting in global activation across multiple regions.
Retargeting BigQuery Looker Studio ChatGPT Customer Success Management
Converteo
SENIOR CONSULTANT MEDIA
January 2020 - January 2022 (2 years)
Paris, France
+ Deployed geolocalized A/B tests to measure the impact of replacing catalog.
+ Inventoried media constraints related to the cookieless transition and identified solutions
+ Audited Retail Media activations and enhanced CRM data utilization
+ Audited and in-housed programmatic AdTech and Display media buying, provided media strategy recommendations and DV360 operational training
retail media DV360 inhousing Gestion de projet Formation Problem Solving