About Daria
E-commerce expert with 10+ years of experience helping businesses grow and optimize their online presence. Skilled in HTML, CSS, analytics, and content management, I deliver practical solutions that improve performance, user experience, and conversions. I also provide strategic e-commerce consulting to streamline operations and drive sustainable growth.
English
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Melon Fashion GroupOperations DirectorDecember 2025 - Today (7 months)• • Developed and implemented the e-commerce growth strategy for the brand, defining long-term digital development priorities and commercial targets.• • Managed operational performance across all online sales channels, including the brand's e-commerce store, marketplaces, and omnichannel solutions.• • Ensured sustainable sales growth and operational efficiency through continuous optimization of digital processes and performance management.• • Improved the customer journey and conversion performance by implementing data-driven UX and merchandising strategies.• • Supervised cross-functional teams including content, logistics, IT, customer service, and marketing, ensuring alignment across departments.• • Managed P&L responsibility for the e-commerce business, including financial planning, forecasting, and unit economics optimization.• • Optimized operational processes such as assortment management, fulfillment workflows, SLA performance, and returns management.• • Implemented analytics and reporting systems to monitor channel performance and support strategic decision-making (BI tools, ERP data including 1C).
- Avgvst JewelryHead of E-commerceMarch 2025 - October 2025 (7 months)• • Developed and executed market-specific e-commerce strategies, driving revenue growth and improving key performance metrics (conversion rate, CTR, average session depth, time on site, paid order rate).• • Defined and delivered sales plans, continuously analyzing commercial performance and implementing corrective actions to achieve targets.• • Designed and enhanced the end-to-end customer experience, aligning online journeys with premium in-store brand experience.• • Led the launch and expansion of e-commerce operations in new markets, adapting strategy to local customer behavior and business needs.• • Drove business process optimization and automation, including order journey, customer services, and CRM processes.• • Coordinated cross-functional processes with creative, supply chain, IT, and product teams.• • Defined and prioritized tasks for product and development teams, improving platform functionality and user experience.• • Managed and scaled the e-commerce team (10 people), including hiring, performance management, and team development.• • Ensured compliance with e-commerce regulations and legal requirements, working closely with legal teams.
- United Colors of BenettonHead of E-commerceSeptember 2021 - March 2025 (3 years and 6 months)• • Led the development and execution of the brand's direct-to-consumer e-commerce strategy.• • Managed online store performance including assortment, pricing, promotions, and digital merchandising.• • Oversaw P&L performance and commercial planning for the e-commerce channel.• • Coordinated cross-functional collaboration with marketing, IT, and commercial teams.• • Executed and optimized digital campaigns and homepage strategy to increase engagement and conversion.• • Aligned omnichannel initiatives and assortment strategy with regional and global business objectives.
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Education
- Business Informatics — Management of IT ProjectsHigher School of Economics2023Business Informatics — Management of IT Projects
- History of ArtRussian State University for the Humanities2014History of Art