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Daniel LoniewskiDL

Daniel Loniewski

Stratège en marketing santé

€2,000/day
Paris, FR
8-15 years

Average response time: 1 hour

About Daniel

Ma double compétence scientifique et créative me permet d'apporter des solutions pertinentes aux différentes problématiques des clients de l'univers santé et wellness. Dans cet univers où l'humain et la science sont intimement associés, le storytelling doit être au centre de toute stratégie de communication omnicanale. C'est pourquoi je me suis spécialisé dans l'élaboration de stratégies narratives capables de résonner émotionnellement et de déclencher les changements de comportement souhaités. J'ai développé des méthodologies spécifiques permettant de combiner les insights et les fais scientifiques de manière fluide, concise et aisément compréhensible. N'hésitez pas à me demander une présentation de ma méthode, avec de nombreux cases studies à l'appui. Je peux intervenir sur des stratégies de contenu (messages clés, storyflow, narrative strategy omnicanale) ou des deliverables spécifiques, par exemple contenus web ou réseaux sociaux.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • German

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • The Brain Crew
    Director of Medical Strategy
    January 2021 - Today (5 years and 5 months)
    Paris, France
  • Publicis Health
    Director of Medical Strategy and member of the Executive Committee
    January 2012 - October 2021 (9 years and 9 months)
    92150 Suresnes, France
    Fosters durable brand engagement by connecting the science, the human perspective, data and technology. Has helped develop three core assets, tapping into his scientific training, medical experience and creative mind: 1) Emotional science (making it meaningful and relatable) 2) Empathic insight-mining (knowing how doctors think and empathizing with patients) 3) Data-based storytelling (making it right and magic) Triggers innovative ideas that fit a strongly regulated space Honed his creative strategic, storytelling and ideation abilities through years of experience working for the pharma industry, in areas such as:
    - Cancer immunotherapy (Amgen)
    - Diabetes franchise (Boehringer-Ingelheim)
    - Nephrology (Amgen)
    - Woman's health (Ipsen)
    - Wound healing (Urgo)
    - Cardiology/metabolism (Mylan)
    - Infectious diseases (Sanofi)
    - Medical nutrition (Nestle Health Science)
  • Saatchi & Saatchi
    Director of strategy
    November 2011 - December 2011 (1 month)

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Education

  • MD, Medicine
    Université Claude Bernard Lyon 1
    1991
    MD, Medicine

Skill set (17)

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