About Daniella
Daniella is an Entrepreneur, Consultant, CMO, Artist, University Professor and Public Speaker with 14 years' proven experience (ex-L'Oréal, Heineken). She specialises in international marketing strategy, team management, social media growth, events production, PR collaborations and AI-powered design.
Alongside upcoming entrepreneurial projects in Paris and London, her current client portfolio includes Meliá Hotels & Resorts, Omnes Education, Paris Is Dancing, et al. She teaches and mentors at INSEEC, ESCE and My Digital School in Paris, at Crea Genève, and in London. Her hot topics for 2024 are AI, Art, Beauty, Queer Representation and the Growth of Global Consciousness and Emotional Intelligence.
English
Native or bilingual
French
Native or bilingual
Chinese
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- DaniellaEntrepreneur | Consultant | CMO | ArtistCONSULTING AND AUDITSJune 2017 - Today (9 years and 1 month)Management of international client portfolio providing A to Z marketing strategy covering the following areas of expertise : Global Brand Strategy, Communications, Growth Hacking, Social Media, Digital, Art & AI-Powered Design, Events, PR, Team Management, Consulting Services and Queer Representation.Clients : L'Oréal, Meliá Hotels & Resorts, Aptar Group, Institut du Monde Arabe x Paris Is Dancing, Lunaris Project, Justified Studio, Arco Restaurant, Phease, Vachon Associés, Zéro Déchets Paris 10e, Lulu White Cocktail Bar, La Mezcaleria Paris, Who Cares Chronicles, Altura Community, White Kitchen & IKA Architects.Recent articles obtained for clients :
- https://www.groupeclarins.com/pride-month-celebrating-identity-through-art-at-clarins-hq-%F0%9F%8C%88/
- https://www.sortiraparis.com/arts-culture/exposition/articles/323654-fashion-x-art-la-serie-d-expositions-gratuites-avec-une-collection-en-lien-avec-les-oeuvres-a-paris
- https://www.leparisien.fr/paris-75/les-meilleures-patisseries-que-jai-mangees-a-paris-le-tea-time-de-nina-metayer-ravit-les-amateurs-25-03-2024-A7YXCMZQSVBLLFH35GIJYOZO7I.php
- https://www.timeout.fr/paris/actualites/une-fois-par-mois-paris-is-dancing-transforme-le-badaboum-en-cabaret-queer-entre-drag-show-et-voguing-030924
- https://www.sortiraparis.com/hotel-restaurant/cafe-tea-time/articles/309753-le-gouter-de-clotilde-un-tea-time-regressif-et-gourmand-par-nina-metayer
- https://www.pariszigzag.fr/bar-restaurant/restaurant/cafe-clotilde-maison-colbert-nina-metayer
- https://www.paris.fr/evenements/house-of-habibi-soiree-clubbing-by-paris-is-dancing-28317
- more at www.daniellamcnulty.com
- OMNES EducationUniversity Professor | Public Speaker - INSEEC | ESMOD | ESCE | CREA GENEVE | Paris School Of LuxuryEDUCATION AND E-LEARNINGJanuary 2023 - Today (3 years and 6 months)Paris, FranceCurrently teaching Bachelors (BAC +3) and Master 1 & 2 (BAC +4/5) at ESMOD, INSEEC, ESCE, CREA GENEVE and Paris School of Luxury universities :Global Marketing Strategy, Beauty Communications & PR, Business & Company Strategy, Project Management & Methodology, Luxury Brand Strategy, Luxury Beauty & Cosmetics, Design & Packaging, Marketing Management in a Globalising World, Graphic Design, Negotiation Price and Lead Time, Business Plan and Business Models, Professional English & more
- Aptar GroupMarketing Manager EMEAFASHION AND COSMETICSJune 2022 - February 2023 (9 months)Paris, FranceMARKETING MANAGER BEAUTY EMEALaunching the new "Turnkey Solutions by Aptar" division with Aptar EMEA, to offer for the first time formulation services to its Beauty customers on top of packaging components, and therefore position itself as the partner of choice beyond dispensing to accompany brand on their entire product development journey.(Malt Project Description)STRATEGIC MARKETING :- Be the recognized expert in consumer and customer’s needs, market trends and dynamics on his/her market and make strategic recommendations to grow the top line and bottom line in the region (new products, market end-use, geographies.)- Fuel Innovation pipeline of the region in mini packaging products and retail size products and conduct ideation & brainstorming process from idea to functional mockup- Promote the new formulation activity defining the yearly collection of final products to launch according to market needs from formulation development with the R-D Manager to manufacturing (with the support of external vendors laboratories, fillers etc.…)- Expand the Full-Service model building partnership with the leading digital sampling start-up, define the strategy, present the model externally and convert customersOPERATIONAL MARKETING :- Develop and implement B2B2C marketing and communication tools (launch event, print and digital assets and copywriting content)- Support Product Line Managers and Sales Community for innovation meetings with key customers
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Education
- Postgraduate Fine Arts: DigitalUniversity of the Arts London: Central Saint Martins2025
- Masters-level Digital Marketing & LeadershipGoogle Squared Online2017