Description

I help e-commerce brands improve acquisition, conversion, and retention through a mix of paid media, Shopify, CRM, and performance analysis.

My background is mainly in fashion and lifestyle, where I have worked across Meta Ads, Shopify, campaign planning, email/CRM, launch execution, and growth reporting. I am used to working on both strategy and execution, with a strong focus on what actually drives commercial results: clearer campaign structure, better customer journeys, stronger conversion, and more efficient acquisition.

I can support brands with:

Meta Ads audits and campaign optimisation
Shopify and conversion review
CRM / email strategy
launch and promotional campaign planning
performance analysis and actionable recommendations

I am a strong fit for brands that need someone hands-on, commercial, and quick to understand what is not working.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Russian
Native or bilingual
Armenian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Salt Murphy
DIGITAL MARKETING & E-COMMERCE MANAGER
E-COMMERCE
October 2025 - Today (8 months)
Paris, France
Managed full e-commerce growth strategy across Shopify,CRM, paid media,and launch planning.
Led multi-channel paid acquisition (Meta, Google Ads, TikTok, Pinterest) with performance tracking (ROAS,CAC,CPM).
Built and optimized Klaviyo CRM flows to increase retention and LTV.
OversawUX/CRO, merchandising, and product launches to drive revenue growth.
Implemented AI-driven tools across sizing, customer support, and creative production to improve conversion and efficiency.
Shopify CRM Meta Ads Paid Media Stratégie de croissance
LeBag Paris
BRAND & E-COMMERCE MANAGER
LUXURY GOODS
May 2024 - August 2025 (1 year and 4 months)
Paris, France
Scaled online sales from €0 to €60K+ per month within 3 months.
Managed the e-commerce launch with a hands-on approach across store setup, campaign execution, and growth strategy.
Led Meta Ads and influencer campaigns focused on customer acquisition, brand visibility, and revenue growth.
Built and launched the Shopify store, improving UX, SEO, and conversion performance.
Shopify Meta Ads E-commerce Paid Media Stratégie de croissance
STAMP Paris
DIGITAL MARKETING MANAGER (META, SOCIALS)
LUXURY GOODS
May 2024 - August 2025 (1 year and 4 months)
Paris, France
• Managed €10K+ monthly Meta ad spend with a focus on testing, optimisation, and scaling.
Grew Instagram presence through content and campaign execution, increasing followers and engagement.
Led campaign execution from planning to launch across paid and organic channels.
Supported brand growth through performance marketing and social media activation.
Meta Ads Paid Media E-commerce