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Damien BarbeDB

Damien Barbe

Senior Strategic Planner (ex. Head of Strategy)

On-demand
Paris, FR
8-15 years

Average response time: 1 hour

About Damien

Former Associate Executive Director & Head of Strategy in a leading media agency.
Proven track record in developing impactful, insight-driven strategies that enhance brand desirability and drive long-term business performance.
Passionate about cultural resonance, creative excellence, and building strong, cohesive brand ecosystems. Experienced team manager and trusted partner for C-level clients across diverse global and local industries.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Publicis Connected Media
    Head of Strategy France
    CONSULTING AND AUDITS
    January 2024 - March 2026 (2 years and 2 months)
    Paris, France
    Former Associate Executive Director & Head of Strategy in a leading media agency.
    Proven track record in developing impactful, insight-driven strategies that enhance brand desirability and drive long-term business performance.
    Passionate about cultural resonance, creative excellence, and building strong, cohesive brand ecosystems. Experienced team manager and trusted partner for C-level clients across diverse global and local industries.

    Member of the Executive Committee, with a key focus on company culture and internal/external communication strategy

    Conversation starter : Revitalized a declining brand by leveraging deep consumer insights and strategic foresight, resulting in a in brand consideration over 2 through a fully integrated 360° campaign rollout.
    Management d'équipe Media Strategy Cultural Marketing Consumer Insights Branding
  • Publicis Connected Media
    Co-head of strategy
    CONSULTING AND AUDITS
    January 2021 - January 2024 (3 years)
    Paris, France
    Co-leading a 9-person strategy team from juniors to seniors.

    Building 360° brand & communication strategies rooted in consumer and cultural insights across beauty/healthcare, services, premium & FMCG industries.


    Managing annual plans, major launches, and cross-functional coordination (media, influence, XPs...).


    Driving and executing strategic market research initiatives Advising C-level clients on brand equity, desirability, and long-term business growth.


    Actively involved in strategic pitches and new business development.
  • Publicis Connected Media
    Strategic Planner
    CONSULTING AND AUDITS
    January 2012 - January 2021 (9 years)
    Paris, France
    Developed insight-driven communication strategies.

    Led consumer and market research initiatives to inform strategic recommendations.

    Supported communications development with clear briefs, messaging territories, and content adaptation guidelines.

    Acted as strategic partner for marketing teams on cross-functional initiatives Management

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Education

  • Communications Masters
    ISCOM
    2012
    Communications Masters

Skill set

Categories