Description

Former Associate Executive Director & Head of Strategy in a leading media agency.

Proven track record in developing impactful, insight-driven strategies that enhance brand desirability and drive long-term business performance.

Passionate about cultural resonance, creative excellence, and building strong, cohesive brand ecosystems. Experienced team manager and trusted partner for C-level clients across diverse global and local industries.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Publicis Connected Media
Head of Strategy France
CONSULTING AND AUDITS
January 2024 - March 2026 (2 years and 2 months)
Paris, France
Former Associate Executive Director & Head of Strategy in a leading media agency.
Proven track record in developing impactful, insight-driven strategies that enhance brand desirability and drive long-term business performance.
Passionate about cultural resonance, creative excellence, and building strong, cohesive brand ecosystems. Experienced team manager and trusted partner for C-level clients across diverse global and local industries.

Member of the Executive Committee, with a key focus on company culture and internal/external communication strategy

Conversation starter : Revitalized a declining brand by leveraging deep consumer insights and strategic foresight, resulting in a in brand consideration over 2 through a fully integrated 360° campaign rollout.
Management d'équipe Media Strategy Cultural Marketing Consumer Insights Branding
Publicis Connected Media
Co-head of strategy
CONSULTING AND AUDITS
January 2021 - January 2024 (3 years)
Paris, France
Co-leading a 9-person strategy team from juniors to seniors.

Building 360° brand & communication strategies rooted in consumer and cultural insights across beauty/healthcare, services, premium & FMCG industries.

Managing annual plans, major launches, and cross-functional coordination (media, influence, XPs...).

Driving and executing strategic market research initiatives Advising C-level clients on brand equity, desirability, and long-term business growth.

Actively involved in strategic pitches and new business development.
Publicis Connected Media
Strategic Planner
CONSULTING AND AUDITS
January 2012 - January 2021 (9 years)
Paris, France
Developed insight-driven communication strategies.

Led consumer and market research initiatives to inform strategic recommendations.

Supported communications development with clear briefs, messaging territories, and content adaptation guidelines.

Acted as strategic partner for marketing teams on cross-functional initiatives Management