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Malt Strategy
Daisy XiaoDX

Daisy Xiao

Supermalter

Digital & Influencer Marketing

€400/day
1 project
Paris, FR
3-7 years
Digital Marketing Strategy
Social Media & Influencer Engagement
Project Management (PMO)
Campaign Management
Brand Storytelling

Average response time: 1 hour

About Daisy

A marketing professional with 5 years of experience in FMCG and luxury sectors, specializing in integrating creative and data-driven strategies. Proven track record of delivering impactful influencer marketing, digital marketing, brand advocacy, and multi-channel campaigns. Successfully collaborated with prestigious brands such as Ferrari, Chanel, Burberry Beauty, and Davines, achieving strong market feedback and measurable results.
Fashion and Cosmetics
Luxury Goods
Leisure, Recreation, and Entertainment

  • English

    Native or bilingual

  • Chinese

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Coty
    Global Influencer Marketing & PR
    FASHION AND COSMETICS
    January 2025 - Today (1 year and 5 months)
    France
    • Coordinated influencer campaigns across regions, including partnerships, offline launch events, PR events, digital and print press coverage, and celebrity activations
    • Assisted in shaping and executing PR and advocacy strategies across makeup and fragrance
    • Collaborated with global teams to ensure alignment and integrated coverage across digital and print
    • Collaborated closely with Burberry fashion house to drive brand synergy and high-impact visibility
    Digital Marketing Strategy Social Media & Influencer Engagement Brand Storytelling
  • CHANEL
    Student Consultant Intern
    September 2024 - November 2024 (2 months)
    France
    • Worked with managers from CHANEL Europe's digital team on a key project (under NDA)
    • Applied a rigorous research methodology to develop actionable insights and propose recommendations addressing an important strategic opportunity for CHANEL
  • Profex Inc.
    Digital Marketing Specialist
    FASHION AND COSMETICS
    June 2021 - November 2023 (2 years and 5 months)
    Shanghai, China
    Brand: Davines, Bio-Oil and frank body
    • Led PR activities for three brands, including liaison with magazines for media placements, press releases, product promotions, and event planning (e.g., Sustainability Event, Discovery Event)
    • Directed Bio-Oil revitalization campaigns and a product launch, achieving 82.6% yearly GMV growth
    • Responsible for monthly reports to present product sales analysis, PR highlights, social media summaries, marketing plans, etc.
    • Managed and executed Bio-Oil's social media strategies across Weibo, WeChat, RED, and TikTok, driving exceptional engagement: Likes (+437.5%), Collections (+1000%), Comments (+2000%), and Shares (+300%) on RED
    • Analyzed trends and refined communication strategy. Over 38% of collaboration posts went viral
    • Redefined the brand's visual and supervised photoshoots
Check out Daisy's experience

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Education

  • MSc in Marketing and Creativity
    ESCP Business School
    2025
    MSc in Marketing and Creativity (QS#3)
  • Bachelor in Fashion Design and Engineering
    Donghua University
    2020
    Bachelor in Fashion Design and Engineering
Check out Daisy's education

Skill set

Marketing and Communications Planning
Digital Marketing
Branding
Marketing Analytics

Categories