Cyrille Rouffiat

Designing a digital solution for connected sports products to simplify connectivity adoption for our customers, users and internal teams. My role involves transforming a feature- and tech-oriented product focus into an essential tool for the company that helps connect people, experiences, and emotions by promoting sports as engaging, enjoyable moments, supporting business growth. Key Contributions:

- Leading Design Research to define the product's value proposition and facilitated workshops to shape the product vision and strategy.

- Collaborated with PMs to prioritize and refine feature requirements.

- Developing a Product Visual Language, integrating the brand system with team-specific Design & Experience Principles.

- Defining the "Design Definition of Ready" for smooth product handoff to developers.

- Delivering end-to-end product design for production.

Designed a service and mobile app protecting connected e-bikes from theft. Key Contributions:

- Collaborated on design research to identify the product's value proposition and create impactful design concepts.

- Worked closely with Product Managers to identify and prioritize feature requirements, ensuring alignment with user needs and business goals.

- Contributed to defining a cohesive Product Visual Language in line with the product strategy, enhancing brand consistency across the platform.

- Validated product solutions through iterative user testing to ensure usability and effectiveness at each project phase.

- Defined the "Design Definition of Ready" for smooth product handoff to development teams.

- Delivered comprehensive UX/UI designs for various features, ensuring seamless integration into the final product.

Led the design of the entire City Trekking product ecosystem. The mission focussed on building a cohesive and holistic user experience from solutions including physical and digital products. Key Contributions:

- Built a brand design language that celebrates functionality through purposeful aesthetics, ensuring new products answer real user needs.

- Designed a comprehensive product ecosystem for bicycle commuters, encompassing bikes, e-bikes, bags, and related accessories.

- Developed user interfaces (UI) and user experiences (UX) for integrated bike cockpits, enhancing usability and desirability.

- Helped to align product offerings with design strategies and experience principles.