Description

Marketing professional with strong knowledge in Digital and Communications, and over 9 years of experience in global companies and startups.

Throughout the years, I have successfully led the development of several products and brands across different industries such as Luxury & Cosmetics (L'Oréal, LVMH), Tech & E-commerce (Ma Ville Mon Shopping). All together with an entrepreneur mindset and a natural sense for team management.

I'm an ambitious, hard-working, quadrilingual and very adaptable person, always motivated to continue to learn and grow as a Marketing and Digital leader.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 50km)

Ma Ville Mon Shopping - LA POSTE
Head of Marketing and Communications
E-COMMERCE
August 2021 - October 2021 (2 months)
Bordeaux, France
• Managing the overall BtoB & BtoC Marketing & Communications strategy and defining a short term & long term roadmap for the team
• Leading and executing a mass BtoC communication campaign to support company's brand awareness: TV & Radio, Google Display & Paid Social Media
• Designing and implementing a lead acquisition strategy for 3 different targets (end customer, retailers, local authorities)
• Launching nurturing, retention and animation campaigns for leads and local communities (Cityzen)
• Optimizing both website and campaign conversion rate (UX and content)
• Defining and implementing new collaborative and marketing tools (Notion, Hubspot, etc)
• Managing a team of 6 persons with various background and expertise
• Collaborating with La Poste Group and media agencies (Havas Media, JellyFish, etc)

👨‍👩‍👧‍👦 Recruitment of 5 expert profiles and creation of 3 divisions: Content, Acquisition and E-commerce
👏 Acquisition of new retailers and customers (+610 e-stores / +4K customer accounts in 1 month)
💪 Successfully managing a 7 digits marketing budget
E-commerce Consultant marketing digital Stratégie de communication Génération de leads Inbound marketing User Experience Design Management d'équipe Stratégie d'entreprise Stratégie webmarketing BtoB BtoC Branding Marketing de contenu SEO Télévision radio SEA Google AdWords Google Shopping Google Tag Manager Google Search Console Google Analytics Facebook Marketing Réalisation vidéo Communication print
Ambi Labs
Head of Marketing and Communications
TECH
October 2020 - May 2021 (7 months)
Hong Kong, China
• Managing the overall Marketing, Digital & Communications strategy for the company
• Defining branding (positioning, messaging and visual identity)
• Designing and implementing a global e-PR & Influencers strategy to drive brand awareness
• Managing external communications and media relations to increase media coverage (press kit, events, etc)
• Defining SEO, content, and Inbound strategy for the blog and the new website ambiclimate.com
• Planning and executing editorial content for Social Media (organic & paid)
• Leading and executing one-off campaigns in targeted territories: US, LATAM & EUR
• Monitoring KPI: brand mention, social engagement, web traffic, lead acquisition, conversion rate, etc
• Managing global and campaign-specific budgets

🚀 Boost SEO performances of the company's website (from 5 to 20 keywords Google top 3)
👊 More than 50% visits in 3 months (+ 3K unique visitors)
🤝 Partnership with more than 100 media and influencers for the new product
Branding Marketing de contenu SEO Génération de leads Relations presse Réseaux sociaux Gestion de projet Inbound marketing webinar Stratégie marketing Stratégie de communication Stratégie webmarketing User Experience Design SEA Google AdWords Facebook Marketing Marketing d'influence Community management Développement international
MAKE UP FOR EVER SA
Marketing Product Manager (Sénior)
FASHION AND COSMETICS
February 2016 - March 2018 (2 years and 2 months)
Paris, France
• Building-up the 3-year global strategy for the Foundation segment (60% of the total business) followed by the Lips segment (30% of the total business) and their implementations.
• Development and coordination of the Lips « fast track » projects (8-month development, ~2M€ each) and « blue sky » innovations (2-3 years development,~10M€ each).
• Follow-up on the product design with the Artistic Direction and the founder of the brand, Dany Sanz.
• Continuous performance analysis of the segments and management of the project profitability.
• Implementation of 360° call-to-action concepts, working in close cooperation with Digital, Communication, Merchandising teams.
• Lead of an internal team to boost the digital transformation of the brand (new agile method & marketing automation)
• Annual presentation to the global market leaders (TED TALK training)

🤘 Managed, grown and recruited Junior Product Managers (7 pp) & cross-functional management (~30 pp)
💪 Increased the Lips segment performance (+30% sales end of 2019, creation of new short-lived trendy products, novelties x3 by the end of 2020)
👊 Successfully managed a 6 digits marketing budget
Product Marketing Business development Gestion de projet international Innovation Product Design Merchandising Business plan Stratégie marketing Stratégie de communication